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Panelist: Deputy Director João Tabajara de Oliveira Jr.

Global Dialogue of Agencies and Ministries for International Cooperation and Development. Panelist: Deputy Director João Tabajara de Oliveira Jr. National communication strategies: Institutional arrangements and target groups. 1. Institutional Arrangements.

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Panelist: Deputy Director João Tabajara de Oliveira Jr.

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  1. Global Dialogue of Agencies and Ministries for International Cooperation and Development Panelist: Deputy DirectorJoão Tabajara de Oliveira Jr.

  2. National communication strategies: Institutional arrangements and target groups

  3. 1. Institutional Arrangements Who is in charge of communication toward different target groups ? • The Director decides, supervises, delegates • The Deputy Director manages and proposes communication policies. • Technical divisions share information with target groups under Directors supervision Target groups - Parliament - Government - Partner Cooperation Institutions - Society - Academia

  4. 2. Messages What are the most important means of communication and key messages in your communication strategy ? Most important means of communication: - Institutional website - Projects catalogues - Events - Interviews - Managerial reports and technical documents - Embassies

  5. 2. Messages

  6. Catalogues and Project Portfolios

  7. 3. Key Messages The role of cooperation in our external policy: - Strengthening relations with our southern partners (SSC) - Strengthening relations also with traditional donors (Triangular) Our SSC principles: - Solidarity - Demand driven - Free of conditionalities - Non interference in domestic policies The nature of our cooperation: - Institutional strengthening - Capacity building - Inexpensive - Brazil is not a donor

  8. Challenges What are the challenges and trade-offs you are facing in your communications toward civil society, ministries and within your agency ? - ABC is establishing its first communications unit and formulating the first communications strategy - Managing an efficient information system about our cooperation that feeds communications actions - Promote within government and society the central role played by ABC in the SSC - Improving and strengthening the relationship with partner institutions

  9. 4. Practices What are your three most important lessons learn in communicating with at home and in partner countries ? - Invest in strong internal alliance - Social visibility of Agency’s Mission (Legitimity) - Capacity of communicating clear message • target groups: society, academia, private sector

  10. Thank you! Muchas Gracias! !

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