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Custom Publishing

The Secret Weapon for Your Top and Bottom Line. Custom Publishing. Your customers must be publishers of content to survive. You + Relationships + Content = Win, Win, Win. Outsourced custom publishing grew by 16.5% in 2007, the highest growth in marketing except word-of-mouth.

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Custom Publishing

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  1. The Secret Weapon for Your Top and Bottom Line Custom Publishing

  2. Your customers must be publishers of content to survive

  3. You + Relationships + Content =Win, Win, Win

  4. Outsourced custom publishing grew by 16.5% in 2007, the highest growth in marketing except word-of-mouth Overall custom publishing spending is $34 billion Source: Veronis Suhler It’s expected to grow by an average of 11% or to $9.2 billion in 2012 A lot of money is on the table The Growth of US Custom Media

  5. Drive your revenue by making your customers thought leaders…

  6. Business marketers spent 29% of their total marketing budget for 2008 on the creation and execution of custom content 42% of marketers increased their spending on custom media and custom content in 2008 The average US-based business spends $912,532 on custom publishing marketing activities 83% of custom content spending is allocated to print materials, 17% to online 74% of executives who read custom publications believe they are more effective than other forms of advertising at telling them about a company’s entire line of products and services The Case for US B2B Custom Media

  7. Custom Products Used By US Business Marketers

  8. Engages and Educates Audiences 85% view magazines as the preferred source of information about brands/products/advertising Influences Purchase Decisions 62% say brands that provide information about their products in custom magazines helps them make better purchase decisions Directly Influences Purchase Activity 59% have purchased a product mentioned or advertised in a brand-sponsored custom magazine Influences Loyalty 60% are more likely to repeat purchase from the brand that “shows it cares enough” to provide a custom magazine Consumer Research on US Custom Media

  9. The Power of Custom Media: ROI

  10. Five magazines (BizTech, FedTech, EdTech K-12, EdTech HiEd, StateTech) Build customer loyalty to CDW, its technology and its salespeople Differentiate CDW as a thought leader and credible partner for higher-value technology implementations High-degree of peer-created content in print and online to foster trusted relationships with customers Corporate Case Study: CDW Print magazine with integrated magazine Web site

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