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Client Relationship Management Is No More Just About Business Client Relationship Management Is No More Just About Business An organization works hard to prepare a lead list, works even harder to acquire clients, and works the hardest to retain them. Yes, the competition is high! This is true especially for small and medium sized businesses as there are too many players fighting over the same client base. Therefore, while an organization should continue to invest a lot on tapping the untapped market, a greater opportunity lies in building loyalty with the existing customer base. A high sales turnover is of no use if it is accompanied by an equally high customer churn rate. In fact, a company can hope to maintain consistency in its earnings from the existing client base and can also work on growth through upselling. For that, it is important that there is constant innovation in building strong business relationships not only through the product or service delivery but also adding a personal touch to the corporate partnership. One of the things, which have proven successful over time, is the concept of corporate gifts. Gift hampers in Singapore have a huge market, catering to individual and team needs. Gifting c cor orporate hampers trend now. Just remember the special days or special occasions like partnership anniversary, birthdays of the key stakeholders, festivals, New Year, etc. and send readymade or customized gift hampers to your clients anywhere in Singapore to make them feel special. Every time you gift them, you not only make them feel happy but subtly obligatory, which might work in favor of your business. There is a wide range of choices for corporate hampers in Singapore, right from wine bottles, assorted chocolate packs, food items, artifacts, gadgets, leather accessories, bags, travel accessories, lifestyle products, assorted coffee packs, and so on. You can choose per the taste and the business relationship level. For very important clients or if it’s a special occasion for your company, it is advisable to customize and pre-order your gifts from a reliable vendor, so the personal touch is even more so and also in sync with the occasion of gifting. After all, as Richard Branson puts it, “Succeeding in business is all about making connections.” Therefore, expenditure in corporate gifts should be treated as an important investment that every organization should be factoring in to their budget, not for short-term goals but for long-term associations for the sake of their own businesses. porate hampers in Singapore Singapore has become a