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Fundraising and Budgeting for Political Campaigns

Fundraising and Budgeting for Political Campaigns. Kevin Winchell Politics 101 Conference – 2014 Stetson University. What comes first: Budgeting Plan or Fundraising Plan?. Budgeting. Budgeting. Feedback Loop. Budgeting. How much did candidates spend last time in this race?

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Fundraising and Budgeting for Political Campaigns

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  1. Fundraising and Budgeting for Political Campaigns Kevin Winchell Politics 101 Conference – 2014 Stetson University

  2. What comes first: Budgeting Plan or Fundraising Plan?

  3. Budgeting

  4. Budgeting Feedback Loop

  5. Budgeting

  6. How much did candidates spend last time in this race? How much did the winner spend? How many dollars per vote? Budgeting Are we focusing more on doors or mailers? On radio or internet? Are we microtargeting voters, or are we trying to turn out entire neighborhoods? What are bulk rates for signs, mailers, etc.? Do I have any friends who can get me discounts?

  7. How much did candidates spend last time in this race? How much did the winner spend? How many dollars per vote? Budgeting Are we focusing more on doors or mailers? On radio or internet? Are we microtargeting voters, or are we trying to turn out entire neighborhoods? What are bulk rates for signs, mailers, etc.? Do I have any friends who can get me discounts?

  8. Sample Budget Plan: County Council, School Board or Large-City Mayor Race in Volusia (~30,000 voters) Budgeting

  9. Fundraising What is the number one reason why campaigns don’t raise enough money? (Hint: Michael Jordan and Ruby Paine)

  10. Types of Donors: Fundraising

  11. Types of Donors: Fundraising Relationships  $$$

  12. Types of Donors: Fundraising What message works best for each type of donor?

  13. Fundraising Tactics: Online (website, social media, email) Events (house parties, dinners, business-sponsored, recreational activities) Direct (mailers/letters, phone) Merchandise (buttons, stickers, yard signs, t-shirts) Promotions (dinner w/ candidate, appear at rally, featured on video) Fundraising

  14. Who You Gonna Call? “List of 100” Volunteers Super-Donors Super-Voters Fundraising

  15. Sample Fundraising Plan: County Council, School Board or Large-City Mayor Race in Volusia (~30,000 voters) Fundraising

  16. For outreach: • Voter registration file from Supervisor of Elections (name, demographics, address, contact info, election voting history) • Party proprietary databases (for additional party-gathered information about voters, including survey responses) • Your own outreach (results from your canvassing, phone calls, and mail responses) • Data mining companies (for consumer behavior) • For contributions: • City Clerks (municipal races) – may be online or in person • Supervisor of Elections (county races) – online • Florida Department of Elections (state races) – online • Federal Elections Commission (federal races) – online Where do you get the data?

  17. How data helps your voter outreach: Prioritizing

  18. How this helps your fundraising: Donor Profiles

  19. How this helps your fundraising: Give donors what they expect/want

  20. How this helps your fundraising: Give donors what they expect/want Tip: Combine contribution history data with information about preferences and passion areas in order to weave a custom message in to your solicitation – it will make it more likely to succeed!

  21. Spreadsheets (or, even better, databases) What skills do you need? Script writing (for calling and canvassing) Mail merges (for customized mailers/scripts)

  22. Utilize polling to gauge favorability of ideas before you market them How can you take this to the next level? Put your message in to a “narrative” – voters respond better to stories Pay for more data (lists, subscriptions, memberships, etc.)

  23. Questions?

  24. Thanks! Fundraising and Budgeting for Political Campaigns Kevin Winchell Politics 101 Conference – 2014 Stetson University

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