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Social. CIO Forum. Media. June 3, 2010 Charlotte, NC. Business in 140 Characters or Less. The Panel. Terry Bledsoe CIO, Catawba County Government Chuck Musciano VP &CIO, Martin Marietta Materials Sandy Pisitello VP of IT, Lash Group John Sanchez
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Social CIO Forum Media June 3, 2010 Charlotte, NC Business in 140 Characters or Less
The Panel Terry Bledsoe CIO, Catawba County Government Chuck Musciano VP &CIO, Martin Marietta Materials Sandy Pisitello VP of IT, Lash Group John Sanchez Infrastructure Manager and Social Media Enthusiast Coca Cola Bottling Co. Consolidated
Social the communication medium of choice Media LinkedIn has users on every continent Social networking is now more popular than e-mail* Global time spent on social media is up 82% over last year* Every minute, 24 hours of video is uploaded to YouTube Last year, Tweets grew 1400% Facebook’s greatest growth has come from people aged 35-49* *Source: Nielson Online Info-Tech Research Group
a decent stand-in for public opinion polls Twitter Carnegie Mellon University
Who Is Using Social Media? “ In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc. N=134 ” Info-Tech Research Group
Social Networks create the Friend-of-a friend (FOAF) trust model Info-Tech Insight: Organizations need to be aware of the fact that customers are more likely to trust an opinion of a product or service of someone within their FOAF model than statements made by the company itself. Influence Rippleshttp://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html
Social networking CRM Suites with Social Media Integration Social channel aggregators Blogging Micro-Blogging Social channel managers Social Multimedia Info-Tech Research Group
Set Goals When You Start Info-Tech Research Group
Meet Gavin 2000 to 2008 Age 18 to 44 -8000 “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”
Not Created Equal Proven Useful* Potentially Useful *Proven useful by statistical analysis of real-world implementations Info-Tech Research Group
Crowd Sourcing BLOGS Social Networks Empower the People TwitterFall Hashtags
Yes BUT what is Catawba County doing?
Social CIO Forum Media June 3, 2010 Charlotte, NC Presentation at: Catawba County Technology Presentations
Social CIO Forum Media June 3, 2010 Charlotte, NC Business in 140 Characters or Less