1 / 3

Navigating the Social PR Landscape: Building Consumer Advocacy Online

Explore the evolution of PR in the digital age and learn how to leverage social media networks to engage with consumers, build advocacy, and enhance satisfaction through impactful content. Discover the essential strategies for effective social PR in today's dynamic media landscape.

deborah-baldwin
Download Presentation

Navigating the Social PR Landscape: Building Consumer Advocacy Online

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PR and Social Media  Veronica Morris

  2. The Naked CEO- Rachel Happe     -Having a passive constituent base is no longer enough  -Expectation minus reality = satisfaction  -practice and experience

  3. A World of Strangers- Tom Smith  - need to go back in time to realize how big this is (media)  - Pre-media age to mass media age to Social media age  networks have exploded in size.  -we influence everything without trying How it impacts PR • consumer is the distributor not the media spend • niche requires a new approach • build lifetime advocacy Social PR checklist • listen> reach out    • build a network  • converse w/networks in their own space • think content and experience  • reward 

More Related