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Lighthouse Productions LLC

Lighthouse Productions LLC. Presents the ultimate new patient referral system. FEATURING THE 7 KEYS TO UNLIMITED NEW PATIENT FLOW. A Revealing Survey. Of 1250 qualified fee for service patients surveyed The questions????

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Lighthouse Productions LLC

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  1. Lighthouse Productions LLC Presents the ultimate new patient referral system FEATURING THE 7 KEYS TO UNLIMITED NEW PATIENT FLOW

  2. A Revealing Survey Of 1250 qualified fee for service patients surveyed The questions???? • When looking for or deciding on a dentist what do you rely on……. • Yellow pages? • Friend (WOM)? • Internet • Mail • TV or Radio 85% inexpensive expensive 9% 3% 3% High-touch market research

  3. Referrals 101 • 81% of adults in the US rely on word of mouth for purchase decisions. • Word of mouth marketing as it applies to dentistry is referral marketing. • Referrals have been and always will be the best method of gaining new patients. • Your patients are marketers/PR reps. • Keep your marketers active and referrals will come!

  4. Internal A recommendation from a friend is ten times more effective than traditional paid advertisements. It is does not fall into the noise category with external marketing. Works with any demographic in any market. A referred new patient has more trust in you and will judge you less. More cost effective. External Advertising is less effective than ever due to its overexposure. The average active adult is hit with 3000 advertisements each day. People are cynical about advertising. People are more prone to judge/test you when they come in through external advertising means. More expensive than internal. Internal Vs External marketing

  5. Why do people refer to you? • People talk about your dental office for three reasons. • 1. They like you or they like your work. • 2. It simply feels good to talk about the results they have experienced. • 3. They are a part of your team, an insider.

  6. The 7 Keys to an abundance of Referrals • Motivation • Message • Rewards • Referral cards • Patient orientation • Consistency • Creativity

  7. Motivation Why do you want new patients? Why does your team want them? Why do your patients want to refer? Do the answers align? If they align you will succeed Strengthen motivation and win KEY 1

  8. KEY 2 Message • Your message will give your referral campaign wings. • It is a very simple easy to remember phrase. • It motivates your patients to talk about you. • It directs the conversation productively.

  9. KEY 3 Rewards Take care of your team and they will take care of you. • Make it interesting and appropriate. • If you reward your players properly they will do more. • Show gratitude, its right and its powerful. • Encourage, reward and win. Players: Staff/Patients/New Patients

  10. KEY-4 Teach your staff and patients how to play the Referral Card and win!!

  11. Play the card get referrals and track the results

  12. Play the card and win…

  13. Patient Orientation KEY-5 • Talk to your patients about referrals correctly and new patients will gravitate to you in greatervolume! • If you know how to play the referral game your patients will play it with you. • Your patients want to refer, they simply need guidance. • The Keys make it easy. 95% of your patients will be very receptive

  14. Creativity KEY-6 • Keep your referral game fresh • Make it fun and interesting as well as professional • If you are remarkable people will remark talk about you if you are boring they will be snoring. • Give your staff and patients new tools all the time. • Lighthouse will keep you and your team playing the referral game creatively Lighthouse 7 keys

  15. Consistency KEY-7 • Your referral marketing action steps must be simple, fun and easy to follow • Have fun and stay on point. • Keep it light and be effective. • Be repetitious and appropriate. • Create momentum. • Keep playing the game and win.

  16. Net result; a consistent flow of new patients. New patients that are much easier to work with than those acquired through external marketing, and will in turn refer their friends and family to you.

  17. Leading to higher production and improved lives. Everybody wins

  18. Getting Started • Step 1. Enrollment: start now and receive a rapid action discount. • Step 2. Schedule 2 day office visit. • Step 3. Referral card production. • Step 4. Work closely with your Lighthouse marketing coach to insure results. • Step 5. Prepare to have an abundance of new referrals.

  19. Lighthouse productions LLC Jeffrey Simms Managing Director Off 727-562-9571 Cell 727-674-5172 lighthousereferrals@gmail.com www.newpatientreferrals.com Get the 7 Keys today

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