How to create a More Manageable Communications Strategy

1. How to create a More Manageable Communications Strategy

2. In his work as a communications consultant, Deepak Shukla has helped a wide variety of clients send all the right messages to all the right people. Working across a huge range of messaging platforms, across many niches, Deepak has guided the kind of brand messaging that connects with his client’s target audience, increases conversions, raises brand awareness, and ultimately boosts their bottom line. Hiring a communications consultant like Deepak relieves you of the burden of figuring out how to reach and engage your target audience by yourself. As an expert communications consultant, Deepak is not only very familiar with the ins and outs of marketing on a variety of platforms, but also with the kinds of messaging that resonates best with each platform’s primary user base.

3. As a communications consultant Deepak, supported by the expert team he has assembled, understands how to make the most of strategies like email automation and social media messaging, as well as how to develop a clear, strategic message that connects you to the individuals who need you the most, wherever you might be reaching out to them. Not sure if you need Deepak Shukla as your communications consultant? Here are seven specific ways that working with him will help your company succeed:

4. Developing a Brand Strategy One of the most memorable aspects of your business for your target audience is its brand. Or at least it should be. It expresses who you are as a business and resonates with your target audience while remaining current, unique, and intriguing. A communications consultant can help you shape your existing brand messaging into a cohesive narrative that tells your audience how you will solve their problem, or your products or services will enhance their lives.

5. Create Clearer Communications Goals It might appear to be a simple task, but a qualified communications consultant can assist you in delving deeper (beyond “more sales!”) into how you want to connect with, show up for, and service your audience. Do you want to raise your fundraising by 75% in the next quarter? Do you want to introduce a new product, service or course but don’t know when the best time is to do so? Do you need to gain more traction for an ad campaign you’re running but aren’t sure where to start?

6. Better Understand What Your Customers Want With today’s huge variety of messaging platforms, audience involvement can take on more forms than ever before. It’s difficult and time-consuming to figure out what will perform effectively for your audience and message. What does your target audience want? What sources do they consult for information about what you have to offer? What do they do in their spare time? Based on his extensive professional knowledge of multiple messaging platforms, trends, and best practices, as your communications consultant, Deepak Shukla can assist you in answering these questions fast.

7. Carefully choosing the best approach to make contact with your target audience–blogs, public meetings, advertisements, social media, and newsletters– helps ensure that your message reaches the individuals you want to see it. Deepak and his team take the time to get to know your business and your target audience and use that knowledge to help you move them from point A to point B by understanding how they communicate.

8. Setting Up a Real Communications Strategy You know what you want to achieve and how you want to reach your target audience. What’s next? You don’t want to send too many emails to your potential client, but you also don’t want them to forget about you. Your message should convey a story and take your listeners on an adventure. To engage your audience, you need content that is integrated and cohesive. Random, disjointed messaging does not instill the confidence and trust in you that your audience needs to proceed in doing business with you.

9. Connect You With Those Who Can Do What You Can't You’re not a copywriter, graphic designer, or webmaster just because you’re a great business owner. Or maybe you are–but who has time to accomplish everything?! As your communications consultant, Deepak Shukla can assist you in finding the perfect individual for the many tasks at hand. Once he has a thorough understanding of your brand and voice, he can point you in the direction of someone who can best represent you and even oversee that work so that everything is achieved effectively, expertly, and on time.