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Social TV Analytics: Analyzing Twitter Conversations and Engagement Metrics

This article provides an overview of the social TV market and explores SecondSync's analysis of Twitter conversations around TV programs. It discusses the implications for advertisers and the TV industry.

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Social TV Analytics: Analyzing Twitter Conversations and Engagement Metrics

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  1. Social TV analytics A look at the new engagement metricsAn overview of the social TV market and SecondSync analysis of Twitter conversations around TV programmes. What are the implications for both advertisers and the TV industry? Julie MacManusMediaTel Group @juliemacmanus 20th March 2013

  2. Twitter & TV • 40%of all Twitter traffic around peak time is about TV • 6 millionUK Twitter users tweeted about TV (Jan – Oct 2012) • 60%of UK Twitter users use Twitter while watching TV Twitter UK Internal 2012: SecondSync 2012

  3. Connected Consumer / SecondSync 2013

  4. SecondSync 2012

  5. SecondSync 2012

  6. Freeview Made in Chelsea Advert

  7. #DancePonyDance

  8. Tweets mentioning John Lewis pre and post “The long wait” launch

  9. Average monthly users 2012 Twitter users age profile vs the population Twitter Facebook 2012 monthly averages: UKOM Nielsen/MediaTel UK Census 2011/UKOM Nielsen Dec 2012

  10. 54 million Facebook mentions of Super Bowl vs24 million tweets • 90% of brand conversations happen offline • 44% of people use social networks every week Facebook/Twitter UK Internal 2012: SecondSync 2012/Keller Fay/Nielsen

  11. Thank you Media Playground 2013 20th March – RBS London MediaTel Group UK @MediaTelCC

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