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LEAN GREEN VENDING MACHINE. Andria Fitzer Nia Luu Kate Reagan Haley Tran. Overview . History. Product & Content. Potential Revenue. Target Market & Location. Potential Endeavors. Marketing Tactics . Target Objective. History. Founded by John Mackey in 1980, Austin, TX
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LEAN GREEN VENDING MACHINE Andria Fitzer NiaLuu Kate Reagan Haley Tran
Overview History Product & Content Potential Revenue Target Market & Location Potential Endeavors Marketing Tactics Target Objective
History Founded by John Mackey in 1980, Austin, TX Social Responsibility 5th on the U.S. Environmental Protection Agency’s Top 50 Green Power Partners roster
Product & Content Dry vending machines Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips, Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola Pistachios, Banana Chips, Cookies Refrigerated vending machines White Tea, Black Tea, Oolong Tea, Mint Tea, Orange Juice, Lemonade, Water, Red Delicious Apple, California Navel Orange, Turkey Slices, Mozzarella Cheese, Greek Yogurt, Frozen Mixed Berries, Salads, Frozen Peaches, Frozen Yogurt
Potential Revenue • COGS is 25% of retail price: • Revenue: $30,600per machine/year • Profit: $8,806per machine/year Expenses Vending Machine, Maintenance Expense, Delivery Truck, Gas, Electricity, Space Rental, Advertising, Overhead
Revenue Continued 制作: 2007.9.15
Stores Net Income Five Year Projection million 10.57 10 9 8 7 6 5 4 3 2 1 0 7.92 4.75 2.64 200 1.05 150 .31 90 50 20 6 2014 2015 2016 2017 2018 2019
Target Market 18-25 young adults (college students) 25-60 (professionals)
Target Location 18-25: Universities 25-60: Office buildings/gyms/hospitals REGIONSCalifornia -Oakland -Santa Fe -Los Angeles Texas -Dallas -Austin -Houston
Potential Endeavors Ages 14-18: high school locations Targeting locations with limited access to Whole Foods stores
1 2 3 4 • Marketing Tactics Rewards/Loyalty program Social Media Facebook, Twitter, Pinterest, etc Advocate healthy lifestyle by way of seasonal launches New Years’ Resolution, Back-to-school Promotional trucks/tents
Target Objectives To combat obesity issues To combat the “Freshman 15” To provide an incentive to eat healthy To provide convenient access to healthy food objectives • To raise awareness and • promote Whole Foods • To use as testing points for future locations
Our Mission Mission Statement: To revamp the world of vending machines by implementing healthy alternatives and maintaining and advocating Whole Foods Inc.’s high qualitystandard of organic, minimally processed goods.
Work Cited http://www.wholefoodsmarket.com/about-our-products/product-lines/365-everyday-value http://www.indeed.com/salary/Truck-Driver.html http://www.ssfp.ca/course/pricing.html http://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8dGk97MCFQUFnQodlC8Aag http://www.franchisedirect.com/vendingfranchiseopportunities/costofoperatingavendingmachine/121/301 http://www.tokcommercial.com/MarketInformation/LearningCenter/RentalRateCalculations.aspx https://parkscoffee.com/For-the-Office/RefreshmentsPLUS-Vending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ