1 / 14

LEAN GREEN VENDING MACHINE

LEAN GREEN VENDING MACHINE. Andria Fitzer Nia Luu Kate Reagan Haley Tran. Overview . History. Product & Content. Potential Revenue. Target Market & Location. Potential Endeavors. Marketing Tactics . Target Objective. History. Founded by John Mackey in 1980, Austin, TX

deiter
Download Presentation

LEAN GREEN VENDING MACHINE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LEAN GREEN VENDING MACHINE Andria Fitzer NiaLuu Kate Reagan Haley Tran

  2. Overview History Product & Content Potential Revenue Target Market & Location Potential Endeavors Marketing Tactics Target Objective

  3. History Founded by John Mackey in 1980, Austin, TX Social Responsibility 5th on the U.S. Environmental Protection Agency’s Top 50 Green Power Partners roster

  4. Product & Content Dry vending machines Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips, Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola Pistachios, Banana Chips, Cookies Refrigerated vending machines White Tea, Black Tea, Oolong Tea, Mint Tea, Orange Juice, Lemonade, Water, Red Delicious Apple, California Navel Orange, Turkey Slices, Mozzarella Cheese, Greek Yogurt, Frozen Mixed Berries, Salads, Frozen Peaches, Frozen Yogurt

  5. Potential Revenue • COGS is 25% of retail price: • Revenue: $30,600per machine/year • Profit: $8,806per machine/year Expenses Vending Machine, Maintenance Expense, Delivery Truck, Gas, Electricity, Space Rental, Advertising, Overhead

  6. Revenue Continued 制作: 2007.9.15

  7. Stores Net Income Five Year Projection million 10.57 10 9 8 7 6 5 4 3 2 1 0 7.92 4.75 2.64 200 1.05 150 .31 90 50 20 6 2014 2015 2016 2017 2018 2019

  8. Target Market 18-25 young adults (college students) 25-60 (professionals)

  9. Target Location 18-25: Universities 25-60: Office buildings/gyms/hospitals REGIONSCalifornia -Oakland -Santa Fe -Los Angeles Texas -Dallas -Austin -Houston

  10. Potential Endeavors Ages 14-18: high school locations Targeting locations with limited access to Whole Foods stores

  11. 1 2 3 4 • Marketing Tactics Rewards/Loyalty program Social Media Facebook, Twitter, Pinterest, etc Advocate healthy lifestyle by way of seasonal launches New Years’ Resolution, Back-to-school Promotional trucks/tents

  12. Target Objectives To combat obesity issues To combat the “Freshman 15” To provide an incentive to eat healthy To provide convenient access to healthy food objectives • To raise awareness and • promote Whole Foods • To use as testing points for future locations

  13. Our Mission Mission Statement: To revamp the world of vending machines by implementing healthy alternatives and maintaining and advocating Whole Foods Inc.’s high qualitystandard of organic, minimally processed goods.

  14. Work Cited http://www.wholefoodsmarket.com/about-our-products/product-lines/365-everyday-value http://www.indeed.com/salary/Truck-Driver.html http://www.ssfp.ca/course/pricing.html http://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8dGk97MCFQUFnQodlC8Aag http://www.franchisedirect.com/vendingfranchiseopportunities/costofoperatingavendingmachine/121/301 http://www.tokcommercial.com/MarketInformation/LearningCenter/RentalRateCalculations.aspx https://parkscoffee.com/For-the-Office/RefreshmentsPLUS-Vending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ

More Related