New Brunswick Lung Association Potential Opportunities

1. New Brunswick Lung Association Potential Opportunities

2. Opportunities The New Brunswick Lung Association strives to take advantage of opportunities in four core areas: • Fundraising • Grants and Contributions • Human resources • Media attention

3. Fundraising • Direct Mail • Corporate/Foundation Donations • Memorials • Bequests • Special Events

4. Grants and Contributions “Tuned-in” to a variety of funding sources and their program needs: • Federal Environmental Grants - EcoAction • Departmental programs seeking partners • EC’s Scrappage program • NRCan’s Fleet Challenge • Health Canada’s School Bus Study • Provincial programs (e.g. NB ETF) • Municipal Government contribution of bus passes to Scrappage Programs

5. Grants and Contributions [con’t] • Corporate grants • Shell Canada • Hong Kong Bank of Canada • TD Friends of the Environment • Irving Oil • Enbridge • Pharmaceuticals • Other Non-profit partners • Go for Green’s Commuter Challenge funding • CFM, Partners for Climate Protection Build a relationship with potential funders so you understand their programming needs, and provide them with solutions.

6. Human Resources Federal Internship Programs: Career Focus: provides funding for employers to help post-secondary graduates obtain career-related work opportunities in Canada. Skills Link: helps youth facing barriers to employment to participate in the job market in Canada. Summer Career Placements: is a wage subsidy program that enables public, private and not-for-profit employers to create career-related summer jobs for student participants. For more information visit: http://www.hrsdc.gc.ca/

7. Human Resources Provincial Internship Programs: Each Provincial government has a host of programs from summer students, recent graduate employment programs, and adult work experience. Other: • Youth Leadership Programs (Katemavic, Canada World Youth) • University Co-op programs • Private college internships (e.g. CompuCollege) • University, college, or high school class projects

8. Media Relations • We have created strong bonds with all media, and are available 24 hours a day (most have Ken’s home number) • This has made us “first-choice resource” for reporters on a variety of subjects. • This serves to enhance our ability to: • Increase general public awareness of the Lung Association and what we do • Get out a specific Lung Association message • Call in reciprocal favors from media • Track record appeals to potential partners

9. Media Relations [con’t] • Great value in capitalizing on unique or novel media opportunities • Examples: • Commuter Challenge 2006; Continuous radio promotion of challenge (free) • A staff Halloween lunch in 2004 became a media event to promote the NB recently approved Smoke Free Places Act

10. Environmental Health Programs • Focus on: • Air quality • indoors • outdoors • Climate change • Aim to translate complicate environmental health issues into easy-to-understand language and actions

11. Healthy School Program • Infra-structure program - 6th Year • Delivered by school teams • Guided by multi-stakeholder committee • Air quality focus - Umbrella approach • Uses Tools For Schools as building block • Province-wide idling policy for school buses • Walk-through video • Scent-free video • Greening projects • Future… • Online • Curriculum • Focus on energy efficiency

12. One Tonne Campus Challenge • Aimed at community college students • Province-wide program • Climate change & air quality impacts • Personal actions • Future profession • Focus on basic actions • Participant commitments • Class projects • “Organized ripple effect” • Follow-up

13. Healthy Home, Lawn & Garden Program • Province-wide program • Home/workplace/community events • Health - motivating factor for change • Air quality & climate change • Demonstrate basic actions • Participant commitments • Follow-up

14. Wood Burning • Four campaigns • Co-chair of Environment Canada Task Group on Residential Wood Burning • Focus on: • “Burn It Smart” messages for rural audience • Alternative heating sources for urban audience • Cleaner EPA equipment & methods of wood burning • Partners • NB Department of Environment • Environment Canada • Natural Resources Canada • HPBAC and WETT • Municipalities • Fire Marshall’s Office

15. Environmental Issues Working Group • National • Vice president: Ken / Chair: Alison • Lung Association Representatives from across Canada • Issues related to: • Indoor air quality • Outdoor air quality • National website

16. Vehicle Emissions Clinics • In partnership with: • Environment Canada • Department of Environment • Municipalities • Community groups • 18 over nine years (heavy & light-duty) • Original focus vehicle emissions & air quality • Tire pressure • Information on idling

17. Tire Pressure Clinics • Partners: • NB Department of Environment • Rubber Association of Canada • Atlantic Tire Association • Spring& summer – gas station visits • Fall & Winter – Lunch & learns • Focus on tire pressure: • Vehicle maintenance • Idling • Scrappage • Personal pledges

18. Bright Ideas - Workplace Program • Year One - Pilot in Fredericton area • Year Two – Province-wide urban centres • Future (2006- 2008) • Rural • Aboriginal communities • Workplace audit • Low cost, easy-to-do actions • Calculate $ and GHG savings • Payback period

19. Bright Ideas…Home Program • Conducted feasibility study • Partners in federal Switch and Save • Display and demonstration unit • Direct Marketing Campaign • Next Steps: • Continuation of current • Fluorescent bulb recycling

20. Vehicle Scrappage Program • Accelerate the removal of higher emitting cars and encourage the use of less polluting modes of transportation Strictly voluntary - incentives include: • Discount on a new car • Fredericton Transit passes for one year • Free CAA Membership

21. Vehicle Scrappage Program • Expanded to Moncton and Saint John region • Creating student awareness package • Chair of Canadian Environmental Vehicle Scrappage Alliance • Potential expansion to PE, NF, SK

22. National Clean Air Day • Founding Member • Annual Events • Web site and newsletter • Commuter Challenge Pilot • Chair of New Rural-CAD Committee

23. 2005 Canada Day Parade

24. In response to 2005 Flood • Prevent open burning • Clean up info (fact sheet) • Offer $25 off tipping fee at regional landfill commissions • Media Launch, Mailout and Radio Ads, TV PSA’s

25. Flight for Life • Behaviour change program focused on the power of the individual. • Began as a kite flying event • Also, K-12 educational modules focusing on Climate Change, indoor air quality, and tobacco. www.nb.lung.ca/FFL • Now focusing on Frisbees

26. Flight for Life

27. CLA Plaza/Clean Air Trail • Learn about outdoor air quality outdoors • Conveys information on air quality and steps to be taken to improve it • Appeals to school classes, families and tourists • Future Climate Change Trail

28. Library Library…online…anytime…drop in Monday to Friday 8:00 a.m. to 4:30 p.m. www.nb.lung.ca/resourceroom Over 1, 000 items… Health • Asthma • Respiratory illnesses & diseases • Chronic obstructive pulmonary disease (COPD) • Sleep apnea • Cigarette smoking • Allergy • Tuberculosis • Environment • Indoor air quality • Outdoor air quality • Heating • Transportation • Climate Change

29. www.nb.lung.ca/buildingbridges

30. Building Bridges • Community-based project • Youth make partnerships with community leaders • Solve Climate Change problems through a tool kit • Reduce greenhouse gas emissions through commitments • All ages • Young people face greater environment and health risks • Building Bridges equals opportunity

31. BUILDING BRIDGES

35. New Brunswick Climate Change Hub • Established January 2001 (5 years) • Multi-stakeholder: Industry, Government, NGOs, etc • Delivered One-Tonne Challenge Campaign • Coordinates Workshops / Events • Capacity Building and Facilitation (proposal writing, fund acquisition, media relations, behavior change) • Disseminates Information / Newsletter / Website: www.nbhub.org • Consultation on Provincial CC Plan • Consultation on NB Energy Efficiency Agency

36. Mapping Initiative • Cross Border Mapping Project • Pandemic Influenza Simulation • International Partnerships (Maine/NB) • Uses CARIS Technology • Funded by GeoConnections Canada and the United States Geological Survey • For Improved Decision-Making, Epidemiological Research, and Public Education Kilometers 0 25 50 100

37. Partners for Climate Protection • Assist municipalities to develop Local Action Plans for GHG reduction • Assist municipal governments to adopt targets, and engage their communities • Facilitate municipalities to move through 5 milestone process of Partners for Climate Protection • Identify demand for programs and services • Help establish local advisory groups • Disseminate information / share knowledge

38. The NB Fleet Challenge • Work with public and private fleets to increase fuel efficiency and reduce GHG emissions. • Fleets targeted: school buses • Voluntary reductions (anti-idling, cleaner fuels and technology, AVLs, etc)

39. The Lung Associations’ International Centre for Air Quality and Health • A partnership of Lung Associations in New England and Eastern Canada • Aims to educate and engage the public to take action on air pollution, through regional research, community projects and advocacy • Cooperation with other regional partners- NEG ECP, NESCAUM, CEC • Co-chairs New Brunswick Lung Association, American Lung Association of Maine • Secretariat is New Brunswick Lung Association

40. Research Projects • Indoor air quality in First Nation houses • Exposure of children to school bus diesel exhaust • Wood smoke survey, New Maryland • Health effects of ambient air • Climate change impacts on air quality and health • Wood smoke exposure workshop

41. Summary • NBLA has benefited from seizing opportunities in environmental health • The NBLA has established several programs that can potentially be run in other provinces • NBLA can assist by providing funding contacts, information on program structure,materials, etc.