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Alan Nelson Generating Income From CPD 13 th September 2010. Working with the professionals. Our partners use online content to: Engage and excite their professional communities Extend their range of services Generate additional income. Membership bodies want to:
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Alan Nelson Generating Income From CPD 13th September 2010
Working with the professionals
Our partners use online content to: • Engage and excite their professional communities • Extend their range of services • Generate additional income
Membership bodies want to: • Engage and excite their professional communities by extending their range of services and thereby generate additional income “ ”
Membership bodies want to: • Engage and excite their professional communities by extending their range of services and thereby generate additional income “ ” • We want to: • Generate revenue by offering new services that engage and excite professional communities “ ”
Attractions of Online CPD Provision Marginal cost Flexibility
Concerns About Online CPD Provision Inexperience Cost of entry
Commercial risk Risk to reputation
New Markets Existing Markets Existing Products/Services New Products/Services
Mitigating risk • Market research? • Learning from others • Partnership/White labelling
Over 200,000 active registered users • Over 4000 new registrations a month • 1500 courses
CPD – who does it online? Rural Young Women In practice Inputs basis
greed fear Ought to have Would like to have Have to have What will sell best?
What does good look like? Good Bad Flexible Active engagement Personalised Facilitating learning Rigid Passive watching/listening One for all Teaching remotely
“ The point in making money is that you can tell some big shot where to go. Humphrey Bogart ”