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XTRA Corporate Localization Strategy Seminar August 30, 2001 Airport Conference Cent er Frankfurt

XTRA Corporate Localization Strategy Seminar August 30, 2001 Airport Conference Cent er Frankfurt. Update Your Localization Strategy Now!. Prevent the Nightmare. As companies target foreign markets, they discover that local markets demand products that are localized.

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XTRA Corporate Localization Strategy Seminar August 30, 2001 Airport Conference Cent er Frankfurt

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  1. XTRA Corporate Localization Strategy SeminarAugust 30, 2001Airport Conference Center Frankfurt Update Your Localization Strategy Now!

  2. Prevent the Nightmare As companies target foreign markets, they discover that local markets demand products that are localized. While many companies have long tolerated inefficient and costly localization efforts, this is likely to change. With the rapid increase of evolving markets, the number of languages to be managed concurrently is likely to become a nightmare for global companies.

  3. Why Is There a Need for a “Corporate” Strategy? Today, localization is often considered an afterthought and is often left up to local subsidiaries to take care of. Having no unified corporate approach leads to many inefficiencies and costly errors multiplying the overall cost of localization with every target language.

  4. Update Your Localization Strategy Is there a better, less costly and less time consuming way to produce high quality software for a global audience? There may be as many variations to facing this challenge as there are organizational structures. This must-attend seminar is about finding the best methods to fit your entire organizational strategy.

  5. Why Did XTRA Decide to Host this Seminar? When working with clients, we notice very often that there is an immense waste of time and resources due to lack of communication, planning errors, bad preparation or inefficient processes. The goal of our seminar is to answer the HOW‘s and WHY‘s of successful corporate localization strategies and processes.

  6. Who Should Attend? If your company develops software products for target users in multiple languages and can claim the following, you may be wasting your time at this seminar… • Simultaneous shipment of all language versions • No difficulties with corporate funding or reporting • Optimal balance of outsourced and in-house language support, translation tools, and terminology management • The perfect method for assuring quality

  7. How Do I Benefit from the Seminar? You will have the opportunity to examine the challenges associated with various localization models presented by representatives of successful global companies (see agenda). All participants will discuss the aspects of each model to share insight and promote new ideas.

  8. What Is the Style of the Seminar? The presentations of the seminar speakers will be highly valuable contributions. More importantly, we believe the discussions following the presentations will provide the greatest benefit to participants. We do not simply want to present “success stories”, rather we want participants to examine issues that hinder successful localization and work toward solutions.

  9. How Can the Seminar Help Improve My Company’s Localization Processes? The goal of the seminar is to help attendees improve localization in their companies by way of the following: • Reducing time-to-market • Increasing product quality • Reducing localization costs

  10. What Is the Agenda for the Seminar? • 9:00 - 9:30 Welcome and Introduction • 9:30 - 10:15  Hewlett-Packard[to be replaced] • 10:30 - 11:15  JDA International • 11:30 - 12:15  Propack Data • 13:15 - 14:00  SchlumbergerSema • 14:15 - 15:00  Participants give short overview of their company’s localization strategy • 15:15 - 17:30  Workshop Session • 19:00 - 22:00  Dinner (optional)

  11. Contents of Presentation by Propack Data • Organization and Department Structure • Localization Tasks • Release Procedure • Multilingual Customer Projects • External Translation • Tools Used • Lessons Learned

  12. Contents of Presentation by SchlumbergerSema • Roles and Responsibilities of the Localization Team • Internal System Processes • Localization • Tools • Outsourcing • QA • Terminology • Internationalization Efforts

  13. Don’t miss this opportunity to optimize your corporate localization strategy. For further information see: www.xtra-services.com/seminar If you would like to participate, please contact the Seminar Coordinator Carolyn Kollstedt at: Carolyn.Kollstedt@xtra-services.com Phone +49-7031-213 66 55 Contact Stefan Lampert Managing Director XTRA Translation Services Stefan.Lampert@xtra-services.com

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