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2011 PRESENTATION

Discover the new brands, train your staff, and increase beverage sales with our new beverage menu. Learn about legalities, supplier support, compliance, and marketing funds. Support the brands that support us for a successful 2011!

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2011 PRESENTATION

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  1. 2011 PRESENTATION

  2. 2011 - 2012 PROGRAM New Mandates -become familiar with the new brands Train Your Staff -on the new mandates, the beverage menu and on alcohol in general New Beverage Menu -a selling to tool to help you increase beverage sales Contact Your Local Distributor -training academies -to order your new products in advance

  3. LEGALITIES #1 Rule -it is illegal in any state for an account to accept marketing dollar funds from an alcoholic co. -all funds must go through a third-party agency such as HMG -this includes funding for pos material and incentive programs Marketing Dollar Support -is legal when involving a third-party agency to cover the cost of pos material ONLY Contact Your State ABC -every state has different laws pertaining to alcohol, become familiar with them -http://www.ttb.gov/wine/control_board.shtml

  4. SUPPLIER SUPPORT Spirit, Beer, Wine & N/A -we are working with over 9 different suppliers -each supplier represents numerous brands Total Support Collected -last year: $22,000 + -our goal this year: $45,000 + Sell, Sell, Sell -the more beverages you sell, the more profit you make, the more the suppliers move cases, the more marketing funds we will get for 2012

  5. COMPLIANCE Pour The Listed Product -it is imperative to pour the product that’s listed in the menu -suppliers are counting on case movements -it is in bad character to pour another brand other than the brand listed Expect Local Teams To Ensure Compliance -each supplier will either send out their local team or local distributor partner to make sure you are carrying and pouring the correct product Support The Brands That Support MM -the suppliers who are featured on your mandate list have paid support dollars to help you build your beverage program. support them!

  6. MARKETING FUNDS WHAT DO THESE FUNDS PAY FOR?

  7. NEW MENU BOOKS

  8. NEW MENU BOOKS

  9. NEW MENU BOOKS

  10. NEW MENU BOOKS

  11. NEW MENU BOOKS

  12. NEW MENU BOOKS

  13. NEW MENU BOOKS

  14. NEW MENU BOOKS -New look to match décor and Food Menu -Most cost effective menu style in the long run -Sturdy and will hold up well -Inside pages change out easily and cost effectively

  15. MENU REDESIGN -New look to match décor and Food Menu -Pages are thick and have a UV Gloss Coating -Will hold up to normal wear -Pages change out easily and cost effectively

  16. RIBS, ‘RONAS & ‘RITAS -Tie-in 3 Great Items: Ribs, Coronas and Margaritas -Run Dates -April-May -Drink Features -Montana Mike’s Signature Margarita -Corona Extra & Corona Light -Point-of-Sale -Food Menu Inserts -Drink Menu Inserts

  17. GUMMY WORM MARGARITA -Fun program that plays off of the worm in the tequila bottle -Run Dates -June-August -Drink Features -Blue Sky Rita -Point-of-Sale -Drink Menu Inserts -Gummy Worms

  18. SHAKER PROGRAM -A great program to upgrade guests -Run Dates -Nov-Dec -Drink Features -Any Loose Moose Margarita -Point-of-Sale -Drink Menu Inserts -Shakers -Shakers -Each store will receive 25 Shakers to reuse -Additional Shakers can be purchased and sold to guests.

  19. SKINNY “RANCH HAND” RITA -Skinny Drinks are hot! -Can pair with light food items -salads -chicken -Run Dates -TBD -Drink Features -Skinny Margarita -Point-of-Sale -Drink Menu Inserts

  20. THANK YOU THANK YOU! And we look forward to a great 2011!

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