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2011 Economic Survey Presentation. Las Vegas, Nevada Thursday, December 1 & Friday, December 2, 2011. Who’s in the Audience?. Designer/Producer – participated in 2011 survey D/P – participated before but not in 2011 D/P – never participated in this survey Other membership segments.
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2011 Economic Survey Presentation Las Vegas, Nevada Thursday, December 1 & Friday, December 2, 2011
Who’s in the Audience? • Designer/Producer – participated in 2011 survey • D/P – participated before but not in 2011 • D/P – never participated in this survey • Other membership segments
Presentation Format • Presentation of selected data • Small portion of all that is available in report • 2011 or multi-year trend • Uses 3 size groups for most (<$6M, $6-25M, >$25M) • Discussion Encouraged! • Is there a trend in the data? • How does this data or trend reflect and impact our operations? • Similarly, how do they reflect and impact the greater industry?
Participation & Process • 44 Exhibit Houses (down from low 50s) • Data from year 2010 • Online entry format • Confidential • Independent CPA reviews and validates • Only participants receive full report
Why Participate? • Compare your results with industry peers • Provide data to clients supporting your competitiveness in the industry • Benchmark and control your expenses • Track your growth rate compared to similar-sized organizations • Provide realistic financial ratios to lenders benchmarked against similar organizations
Sales Diversification New Exhibits I&D / Services Program Maint. Graphics Transportation Rentals Perm. Envs. Storage Retail / Mktg / Events / Other
Exhibit Prices: Inline, per 10 feet
Exhibit Prices: 20x20 Island (in 1000s)
Storage • “Published” rate: 17 – 26 cents per cu. ft. • Actual rate typically + or – 2 cents,using the annual price and space used for a property scenario • Storage revenue covers $5.42 to $10.69 per square foot of facility space dedicated to storage
2011 Operating Statement Where does the sales $ go?
Productivity: Sales per Employee (in 1000s)
Productivity: Sales per Payroll Dollar $5 $4 $3
Job Creation (Employee Count) 200 150 100 50 0
House Accounts (% Sales with No Commission) 70% 50% 30% 10% 0
Sales Compensation Cost as % of Sales 15% 12% 9% 6% 3% 0
Healthcare • Typical Healthcare Cost per Employee:$5,700-5,900 • Usually, 70-90% of employees are in plan,with 40-50% including dependents
Days Sales Outstanding (Accts Recv / Sales*365)
Historical Performance: Sales (in Millions)
Thank you! Take advantage of a valuable EDPA member benefit and participate in the Economic Survey in 2012!