1 / 9

Competitor Analysis Tool

Get this template plus 350 other premium business tools & templates at www.demandmetric.com

demandmetric
Download Presentation

Competitor Analysis Tool

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitor Analysis Tool Competitor Analysis Tool Service CustomerCompany Quality Postioning Innovation loyalty Leadership Performance Strategy Awareness ReputationWeighting 40% 0% 10% 0% 15% 15% 10% 5% 5%Our Company 7 9 6 4 6 10 9 4 7Competitor XYZ 6 5 10 5 8 7 8 5 6Competitor CTV 8 7 4 8 7 8 6 9 8Competitor 123 4 8 3 7 2 5 3 7 2Competitor QRS 3 2 7 6 4 3 4 6 4

  2. Competitor AInstructionsNote: This tool helps you analyze competitors at the corporate level. To analyze competitive solutions at the product level, please use the1. In the "Value Drivers" tab, select & define the value drivers or key buying criteria for the market segment you wish to analyze.2. In the "Weighting" tab, weigh each of the value drivers or the key buying criteria according to the priorities of your target customers.3. Using the "Value Rankings" tab, rank your products versus your competitors for each of the value drivers or key buying criteria.4. In the "Price & Market Share" tab, input a pricing rank and estimated market share for each company. (DO NOT enter values in the value proposition sha5. Evaluate how each competitor is differentiated in the "Differentiation Chart" tab, where the rankings from the value driver scoring are displayed visually.6. View the "Positioning Map" tab to determine your market position In relation to your competitors with regard to value, price and market share.7. Provide a brief description of your product and your top 4 competitors in the additional tabs below. Competitor AInstructionsNote: This tool helps you analyze competitors at the corporate level. To analyze competitive solutions at the product level, please use the1. In the "Value Drivers" tab, select & define the value drivers or key buying criteria for the market segment you wish to analyze.2. In the "Weighting" tab, weigh each of the value drivers or the key buying criteria according to the priorities of your target customers.3. Using the "Value Rankings" tab, rank your products versus your competitors for each of the value drivers or key buying criteria.4. In the "Price & Market Share" tab, input a pricing rank and estimated market share for each company. (DO NOT enter values in the value proposition sha5. Evaluate how each competitor is differentiated in the "Differentiation Chart" tab, where the rankings from the value driver scoring are displayed visually.6. View the "Positioning Map" tab to determine your market position In relation to your competitors with regard to value, price and market share.7. Provide a brief description of your product and your top 4 competitors in the additional tabs below.

  3. Competitor Analysis ToolDefine the key product features that drive customer value.Value Drivers: Definitions:Service Quality The firms reputation for reliability in delivering its solution(s)Postioning Relative to other players in the industry, e.g. market leader, market follower, imitator, niche playerInnovation The firm is considered an industry innovatorCustomer loyalty The level of customer loyalty and retention enjoyed by the firmLeadership The competence of the firms leadershipPerformance The financial performance of the firm over recent reporting periodsStrategy The effectiveness of the strategy employed by the firmAwareness The degree to which this company is a known solution provider in the industryReputation The overall reputation the firm enjoys in the market Competitor Analysis ToolDefine the key product features that drive customer value.Value Drivers: Definitions:Service Quality The firms reputation for reliability in delivering its solution(s)Postioning Relative to other players in the industry, e.g. market leader, market follower, imitator, niche playerInnovation The firm is considered an industry innovatorCustomer loyalty The level of customer loyalty and retention enjoyed by the firmLeadership The competence of the firms leadershipPerformance The financial performance of the firm over recent reporting periodsStrategy The effectiveness of the strategy employed by the firmAwareness The degree to which this company is a known solution provider in the industryReputation The overall reputation the firm enjoys in the market

  4. Competitor Analysis Tool Weighting ScaleService Quality Postioning Innovation Customer loyalty Leadership Performance Strategy Awareness Reputation Total 40% 0% 10% 0% 15% 15% 10% 5% 5% 100% Competitor Analysis Tool Weighting ScaleService Quality Postioning Innovation Customer loyalty Leadership Performance Strategy Awareness Reputation Total 40% 0% 10% 0% 15% 15% 10% 5% 5% 100%

  5. Competitor Analysis ToolInsert the estimated market share percentage and rank the relative pricing for your product and your top competitors. The "value proposition" score is automatically generatedbased on the ratings done on the Value Driver Scoring tab, so you do not need to enter a value in the lightly shaded cells. Relative Pricing Company Value Proposition Market Share % (10 High, 1 Low) Competitor XYZ 7.0 7 16% Competitor CTV 7.3 9 42% Competitor 123 3.7 10 5% Competitor QRS 3.9 3 11% Our Company 7.3 4 26% Total Market Share 100% Competitor Analysis ToolInsert the estimated market share percentage and rank the relative pricing for your product and your top competitors. The "value proposition" score is automatically generatedbased on the ratings done on the Value Driver Scoring tab, so you do not need to enter a value in the lightly shaded cells. Relative Pricing Company Value Proposition Market Share % (10 High, 1 Low) Competitor XYZ 7.0 7 16% Competitor CTV 7.3 9 42% Competitor 123 3.7 10 5% Competitor QRS 3.9 3 11% Our Company 7.3 4 26% Total Market Share 100%

  6. Service Quality 10 9 Differentiation by Valu Reputation 8 Postioning 7 6 Our Company 5 4 3 2Awareness Innovation 1 Competitor CTV 0 Competitor QRS Strategy Customer loyalty Service Quality 10 9 Differentiation by Valu Reputation 8 Postioning 7 6 Our Company 5 4 3 2Awareness Innovation 1 Competitor CTV 0 Competitor QRS Strategy Customer loyalty

  7. High Poor Value Products Premium Products Competitor 123 Competitor CTV Competitor XYZBrand Equity Bubble Size = Estimated Market Share Our Company Low Competitor QRS Cheap Products High Value Products High Poor Value Products Premium Products Competitor 123 Competitor CTV Competitor XYZBrand Equity Bubble Size = Estimated Market Share Our Company Low Competitor QRS Cheap Products High Value Products

  8. Competitor Analysis Tool[Enter Company Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us Competitor Analysis Tool[Enter Company Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us

  9. Competitor Analysis Tool[Enter Competitor Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us Competitor Analysis Tool[Enter Competitor Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us

More Related