1 / 6

Competitor Analysis

Competitor Analysis. Competition. The analysis comprises 30 possible competitors offering Social Media Marketing (Channel Management):. Revinate Virtue Collective Intellect Meltwater Buzz Radian6 Shoutlet Direct Message Lab Objective Marketer Wildfire Interactive

galew
Download Presentation

Competitor Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitor Analysis

  2. Competition The analysis comprises 30 possible competitors offering Social Media Marketing (Channel Management): • Revinate • Virtue • Collective Intellect • Meltwater Buzz • Radian6 • Shoutlet • Direct Message Lab • Objective Marketer • Wildfire Interactive • StrongMail Social Studio • Sprout Social • SpredFast • Syncapse • Crowd Factory • Awareness • @this Moment • Sendible • Postling • HootSuite • Seesmic • Argyle Social

  3. Executive Summary The most common functionalities and services offered are the following: • The tools included in the list do all support multichannel, one-click publishing from a central dashboard. • This central dashboard allows direct response to posts. • The most common channels are: • Facebook • Twitter • Google+ • YouTube • RSSFeeds • Podcast Feeds • Web Apps • LinkedIn • Flickr • Slideshare • Blogs • WordPress • Tumblr • Foursquare

  4. Executive Summary cont. • The majority of tools offers a scheduling function/Calendar. • Many providers support an Analytics function. The most common types of analytics are: • Reach • Sentiment • Fan growth • Response rate • Conversion • Individual KPIs • ROI • Peaks & valleys in content activity • Monitoring of own brand & competition • It is also common to provide Workflow Management. • Some tools can be accessed from mobile apps (iPhone, iPad, Android,…) and web apps.

  5. Tourism Focus: REVINATE Designed to specifically meet the unique needs of the hospitality industry • Facebook: All content can be managed on your Page, performance tracked over time, and detailed analytics about your followers and reach are provided. • Comprehensive Reviews Dashboard: Reading & respond to all online reviews in one place. Easily sort by review site, date, or sentiment. • Sentiment Analysis: See the guest sentiment attributed to your property, your competitors’ properties, or just about any category, service, amenity or problem. • Workflow Management Tools • Daily, Weekly and Real-Time Alerts: For new reviews, when people use services like foursquare to ‘check in’ to your venue, when you receive social media mentions. • Social Media Monitoring: Uncover what people are saying about your hotel, restaurant, bar, spa or any other facility. Prioritize engagement by Kloutscore. • Social Buzz: Publish your favorite reviews to your Web site and Facebook page to ensure that prospective guests have all the data they need to book directly with you. • Tweet Concierge: Easily engage on Twitter and Facebook with Revinate’s custom, fully-integrated Twitter client. • Foursquare: Monitor your venues, connect with foursquare users, create specials to drive ancillary revenue, reward loyalty, surprise guests that ‘check-in’ to your property.

  6. Tourism Focus: REVINATE Core Features: • Intuitive and easy to use • Global Review Coverage • Restaurant Accounts • Critical Business & Competitive Intelligence • Highest Data Quality and Performance • Unlimited Users (for no additional charge) • World-Class Service and Support • Certified by TripAdvisor Pricing: The pricing is based on the individual economic situation of the customer. The fee is based on the number of hotel rooms and ADR. The fee can be 1-3 ADR/month. Customers: Hyatt, Intercontinental, Kempinski, Sofitel, Best Western (amongst others).

More Related