1 / 6

Competitor analysis

Competitor analysis. Paul C. Godfrey Mark H. Hansen Brigham Young University. Why should we care what competitors are doing?. You don’t operate in a vacuum Good competitors will respond Bob Nardelli at Home Depot. Future goals At all levels of management Assumptions

zyta
Download Presentation

Competitor analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitor analysis Paul C. Godfrey Mark H. Hansen Brigham Young University

  2. Why should we care what competitors are doing? • You don’t operate in a vacuum • Good competitors will respond • Bob Nardelli at Home Depot

  3. Future goals At all levels of management Assumptions Held about themselves and industry Current Strategy How do they currently compete Capabilities Where are they strong? Weak? Questions to ask about competitors

  4. A core question: who are your direct competitors?

  5. A useful tool: The strategy canvas

  6. Creating and using a strategy canvas • The relevant dimensions come from CUSTOMERS, not managers • Direct competitors vary BY DIMENSION • Compete on dimensions customers CARE about • Make sure the canvas makes a COHERENT map

More Related