Demand metric - Case Study Emeago

1. Case     Study Based in the Netherlands, emeago supports technology companies entry into the EMEA market with a low-risk, proven business development and management solution that reflects and supports companies’ overall business objectives and strategies. Collaborative Partner With over 20 years of experience in corporate marketing, product marketing, go-to-market strategies and sales & sales management in the IT industry, there’s little that founder and Managing Partner Han Verbaas doesn’t know. At the same time, his experience has taught him the value of collaboration. Verbaas found Demand Metric online, and after signing up for an Analyst membership, soon found himself in discussion with a Demand Metric analyst. They began working together to develop and refine positioning for a client’s innovative solution. “Developing a company’s positioning is a delicate process, to find the correct wording that reflects a company’s intent,” states Verbaas. “Demand Metric was supportive, sometimes leading in finding the correct positioning. My assignment was to develop a Product Marketing plan for a high-technology product. Demand Metric combined a wealth of product management information with spot-on advisory services for me to complete my task in time and to satisfy my client.” Quality Advisory Services Verbaas was pleased with the responsiveness and quality of advisory services he has received from Demand Metric. “I would recommend Demand Metric to my network if they have the need to develop marketing plans and content,” concludes Verbaas. Han Verbaas Founder & Managing Partner Emeago “Demand Metric combined a wealth of product manage- ment information with spot-on advisory services for me to complete my task in time to satisfy my client.” Han Verbaas emeago www.demandmetric.com