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Online Community Playbook

Our Online Community Playbook is a planning methodology that highlights our premium tool-kit of tools & templates level to help you develop and launch an online community that meets your marketing objectives.

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Online Community Playbook

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  1. Online Community Playbook Follow this simple step-by-step playbook to develop and launch an online community that meets your marketing objectives. ONLINE COMMUNITY PLAN Playbook & Toolkit 105

  2. Table of Contents ONLINE COMMUNITY PLAN Introduction 04 Conclusion 27 Framework 03 About This Playbook 28 Prepare Your Company 08 12Online Community Plan 15Select Technology 19Implement Community 23Launch Your Community 25Measuring Results STAGE STAGE STAGE STAGE STAGE STAGE 1 2 3 4 5 6 Table of Contents ONLINE COMMUNITY PLAN Introduction 04 Conclusion 27 Framework 03 About This Playbook 28 Prepare Your Company 08 12Online Community Plan 15Select Technology 19Implement Community 23Launch Your Community 25Measuring Results STAGE STAGE STAGE STAGE STAGE STAGE 1 2 3 4 5 6

  3. Vendor EvaluationProject Plan Risk Assessment Vendor Evaluation Metrics Dashboard Community Manager Job Description Policy & Guidelines ROI Calculator Budget Template Leveraging Public Communities Engaging Users with Gamification Gamification Infographic Readiness Assessment Strategy Scorecard Business Case ONLINE COMMUNITY PLAN Framework Leverage the framework below to quickly empower your organization’s online community strategy. Click the buttons below to access all related training, tools, templates, and other resources. Vendors Matrix RFP Template Driving Online Community Adoption Launch Checklist Consulting RFP Build vs. Buy Decision Matrix Content Marketing Editorial Calendar Governance Document IMPLEMENT4 LAUNCH5PLAN2 SELECT3 MEASURE61 PREPARE Vendor EvaluationProject Plan Risk Assessment Vendor Evaluation Metrics Dashboard Community Manager Job Description Policy & Guidelines ROI Calculator Budget Template Leveraging Public Communities Engaging Users with Gamification Gamification Infographic Readiness Assessment Strategy Scorecard Business Case ONLINE COMMUNITY PLAN Framework Leverage the framework below to quickly empower your organization’s online community strategy. Click the buttons below to access all related training, tools, templates, and other resources. Vendors Matrix RFP Template Driving Online Community Adoption Launch Checklist Consulting RFP Build vs. Buy Decision Matrix Content Marketing Editorial Calendar Governance Document IMPLEMENT4 LAUNCH5PLAN2 SELECT3 MEASURE61 PREPARE

  4. 4ONLINE COMMUNITY PLAN Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction How to Use This Consulting Playbook This playbook consists of six stages, each with a description of steps, and action items. Action items include using our premium tools and templates. Our goal for your use of this playbook is to help you: Understand how online communities can add value in sales, marketing and customer service Plan for the launch of an online community that integrates into your broader marketing strategy Launch & Measure the community you develop and improve it based on the results Helpful Hint – If you need assistance implementing your Customer Engagement strategy, contact Demand Metric to schedule a consult with an experienced Analyst: email us at info@demandmetric.com Key Success Factors for Communities This playbook will cover each of these key success factors and provide advice and tools to help. Here are some of the key success factors when building an online community: Key Success Factor Reasoning Driving User Adoption If the community doesn’t have users, it’s not really a community Producing Content Content is the lifeblood of any community – be prepared to produce Enabling Technology Not all community platforms were created equal – pick a winner Maintaining Moderation Communities require careful moderation and nurturing to succeed Measuring Results You need to know how your community is performing to show ROI 4ONLINE COMMUNITY PLAN Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction How to Use This Consulting Playbook This playbook consists of six stages, each with a description of steps, and action items. Action items include using our premium tools and templates. Our goal for your use of this playbook is to help you: Understand how online communities can add value in sales, marketing and customer service Plan for the launch of an online community that integrates into your broader marketing strategy Launch & Measure the community you develop and improve it based on the results Helpful Hint – If you need assistance implementing your Customer Engagement strategy, contact Demand Metric to schedule a consult with an experienced Analyst: email us at info@demandmetric.com Key Success Factors for Communities This playbook will cover each of these key success factors and provide advice and tools to help. Here are some of the key success factors when building an online community: Key Success Factor Reasoning Driving User Adoption If the community doesn’t have users, it’s not really a community Producing Content Content is the lifeblood of any community – be prepared to produce Enabling Technology Not all community platforms were created equal – pick a winner Maintaining Moderation Communities require careful moderation and nurturing to succeed Measuring Results You need to know how your community is performing to show ROI

  5. 5ONLINE COMMUNITY PLAN What is an Online Community? What is Gamification? An online community is a community that forms on the internet. A community is a group of people interacting, sharing, and working toward a common goal….They also share in forums, e-mail groups, and even in the comments sections of blog posts and news articles. Deborah Ng Online Community Management for Dummies Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification techniques leverage people’s natural desires for competition, achievement, status, self- expression, altruism, and closure. A core strategy for gamifying is to provide rewards for players for accomplishing desired tasks. Types of rewards include points, achievement badges or levels, the filling of a progress bar, and providing the user with virtual currency. Competition is another element of games that can be used in gamification. Making the rewards for accomplishing tasks visible to other players or providing leader boards are ways of encouraging players to compete. Another approach to gamification is to make existing tasks feel more like games. Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge, and adding narrative. Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction 5ONLINE COMMUNITY PLAN What is an Online Community? What is Gamification? An online community is a community that forms on the internet. A community is a group of people interacting, sharing, and working toward a common goal….They also share in forums, e-mail groups, and even in the comments sections of blog posts and news articles. Deborah Ng Online Community Management for Dummies Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification techniques leverage people’s natural desires for competition, achievement, status, self- expression, altruism, and closure. A core strategy for gamifying is to provide rewards for players for accomplishing desired tasks. Types of rewards include points, achievement badges or levels, the filling of a progress bar, and providing the user with virtual currency. Competition is another element of games that can be used in gamification. Making the rewards for accomplishing tasks visible to other players or providing leader boards are ways of encouraging players to compete. Another approach to gamification is to make existing tasks feel more like games. Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge, and adding narrative. Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction

  6. 6ONLINE COMMUNITY PLAN Value of Creating an Online Community Online Communities can help accelerate almost any stage of the sales/purchase cycle: Need Discovery Consideration Decision Review Inbound Links/SEO User Generated Content Posts/Comments Customer Feedback Support Issues Responsiveness Peer Reviews Customer Success New Features Public vs. Private Communities Public communities are generally good for increasing web traffic, creating backlinks, and generating leads whereas private commu- nities are helpful for supporting customers, getting feedback, and connecting members with each other in an exclusive medium. Early in the process, you will need to decide whether your community will be public or private. Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction Communities Private Communities Open, anyone can register and participate Invitation-only, must be accepted to join General market opinions and feedback Focused feedback from users and customers Great for B2C brands looking to reach consumers Great for associations and member organizations 6ONLINE COMMUNITY PLAN Value of Creating an Online Community Online Communities can help accelerate almost any stage of the sales/purchase cycle: Need Discovery Consideration Decision Review Inbound Links/SEO User Generated Content Posts/Comments Customer Feedback Support Issues Responsiveness Peer Reviews Customer Success New Features Public vs. Private Communities Public communities are generally good for increasing web traffic, creating backlinks, and generating leads whereas private commu- nities are helpful for supporting customers, getting feedback, and connecting members with each other in an exclusive medium. Early in the process, you will need to decide whether your community will be public or private. Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction Communities Private Communities Open, anyone can register and participate Invitation-only, must be accepted to join General market opinions and feedback Focused feedback from users and customers Great for B2C brands looking to reach consumers Great for associations and member organizations

  7. 7ONLINE COMMUNITY PLAN Outputs from This Playbook Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction Stage 1 - Prepare Your Company Readiness Assessment, Strategy Scorecard, Business Case Stage 4 - Implement Community Consulting RFP, Policy & Guidelines, Job Description, Governance, Calendar Stage 5 - Launch Your Community Driving Online Community Adoption Guide, Launch Checklist Stage 6 - Measuring Results Online Community Metrics Dashboard, ROI Calculator Stage 3 - Select Technology Requirements, Community System RFP, Vendor Evaluation & Selection, Build/Buy Stage 2 - Online Community Plan Project Plan, Budget, Risk Assessment and Customer Profiles 7ONLINE COMMUNITY PLAN Outputs from This Playbook Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 1 2 3 4 5 6 Introduction Stage 1 - Prepare Your Company Readiness Assessment, Strategy Scorecard, Business Case Stage 4 - Implement Community Consulting RFP, Policy & Guidelines, Job Description, Governance, Calendar Stage 5 - Launch Your Community Driving Online Community Adoption Guide, Launch Checklist Stage 6 - Measuring Results Online Community Metrics Dashboard, ROI Calculator Stage 3 - Select Technology Requirements, Community System RFP, Vendor Evaluation & Selection, Build/Buy Stage 2 - Online Community Plan Project Plan, Budget, Risk Assessment and Customer Profiles

  8. Prepare Your Company STAGE 1 ONLINE COMMUNITY PLAN In Stage 1, you will understand the value of online communities and gamification, determine your organization’s readiness to develop a community, document your goals and objectives, and build the business case for investment. Key steps in this stage include: STEP 1: View Workshop on Online Communities STEP 2: Learn about Gamification for Communities STEP 3: Conduct a Readiness Assessment STEP 4: Develop an Online Community Strategy STEP 5: Build the Business Case Prepare Your Company STAGE 1 ONLINE COMMUNITY PLAN In Stage 1, you will understand the value of online communities and gamification, determine your organization’s readiness to develop a community, document your goals and objectives, and build the business case for investment. Key steps in this stage include: STEP 1: View Workshop on Online Communities STEP 2: Learn about Gamification for Communities STEP 3: Conduct a Readiness Assessment STEP 4: Develop an Online Community Strategy STEP 5: Build the Business Case

  9. 9ONLINE COMMUNITY PLAN Prepare Your Company 1 Doubled their marketing reach Drove down support costs Created an engaging user forum Extended value of marketing events Executive Summary What is Gamification? Key Benefits to Using Gamification in Communities Gamification Software Vendors Action Plan View Workshop on Online Communities Learn about Gamification for Communities STEP 1 STEP 2A Action Item Action Item Learn more about the value of online communities by watching our on-demand workshop Leveraging Public Communities with an expert speaker from Toshiba. Read our How-to Guide Engaging Users with Gamification to learn more about how to drive engagement, adoption, and user-generated content by leveraging game theory. How did Toshiba get value from their community? This How-to Guide outlines the following: Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 2 3 4 5 6 Introduction ENGAGING USERS WITH GAMIFICATION How-to Guide V I E W R E S O U R C E LEVERAGING PUBLIC COMMUNITIES eWorkshop W AT C H V I D E O 9ONLINE COMMUNITY PLAN Prepare Your Company 1 Doubled their marketing reach Drove down support costs Created an engaging user forum Extended value of marketing events Executive Summary What is Gamification? Key Benefits to Using Gamification in Communities Gamification Software Vendors Action Plan View Workshop on Online Communities Learn about Gamification for Communities STEP 1 STEP 2A Action Item Action Item Learn more about the value of online communities by watching our on-demand workshop Leveraging Public Communities with an expert speaker from Toshiba. Read our How-to Guide Engaging Users with Gamification to learn more about how to drive engagement, adoption, and user-generated content by leveraging game theory. How did Toshiba get value from their community? This How-to Guide outlines the following: Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 2 3 4 5 6 Introduction ENGAGING USERS WITH GAMIFICATION How-to Guide V I E W R E S O U R C E LEVERAGING PUBLIC COMMUNITIES eWorkshop W AT C H V I D E O

  10. . 10ONLINE COMMUNITY PLAN What is Gamification? How Gamification Works Benefits of Gamification Getting Started with Gamification Popular Gamified Mobile Apps The Future of Gamification Senior Management Commitment Alignment with Business Objectives Knowledge of Best Practices Planning Staffing, Systems, and Training View Gamification Infographic Conduct a Readiness Assessment STEP 2B STEP 3 Action Item Action Item Check out this Gamification Infographic to get statistics and better understand how organizations around the world are gamifying their applications to gain traction in the market. Use the Online Community Readiness Assessment to determine how prepared your organization is to launch a successful, long-term community program. What is contained in this infographic? What are the sections of the assessment? V I E W R E S O U R C E V I E W R E S O U R C E Prepare Your Company 1 Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 2 3 4 5 6 Introduction

  11. . 11ONLINE COMMUNITY PLAN Objectives Programs & Initiatives Metrics & KPIs Timeframes and Goals Executive Summary Opportunity Overview & Key Success Factors Assumptions & Decision Making Criteria Business Impact Analysis Risks & Contingency Plans Recommendations Develop an Online Community Strategy Build the Business Case STEP 4 STEP 5 Action Item Action Item Use an Online Community Strategy Scorecard to provide senior management with a one-page document that clearly outlines your plan of attack for this project. Use the Online Community Business Case to convince senior management that pursuing an online community strategy makes financial sense for the organization. Key information to include in scorecard: Sections of your business case should include: V I E W R E S O U R C E V I E W R E S O U R C E Prepare Your Company 1 Online Community Plan Select Technology Implement Community Launch Your Community Measuring Results 2 3 4 5 6 Introduction

  12. . Online Community Plan STAGE 2 ONLINE COMMUNITY PLAN By now, you should have secured buy-in from senior management to move forward on the Online Community initiative. In this Stage you will work with your team to plan your community launch. Key activities for this stage include: STEP 1: Build Your Project Plan STEP 2: Complete a Risk Assessment STEP 3: Generate a Project Budget

  13. . 13ONLINE COMMUNITY PLAN Introduction 2 Online Community Plan Project Overview Description Key Success Factors Risk Identification Event or Risk Description Expected Outcome Impact Probability Risk Mitigation Plan Project Stakeholders Communications Plan Decision Rights Approval Build Your Project Plan Perform a Risk Assessment STEP 1 STEP 2 Action Item Action Item Use the Online Community Project Plan to establish a clear project scope and decision rights and to secure executive sponsorship for the initiative. Use our Online Community Risk Assessment tool to consider any potential pitfalls or risks that could affect your program’s success, then brainstorm ways to mitigate these risks. Sections of your project charter should include: What is included in a risk assessment? V I E W R E S O U R C EV I E W R E S O U R C E Prepare Your Company Select Technology Implement Community Launch Your Community Measuring Results 1 3 4 5 6

  14. . 14ONLINE COMMUNITY PLAN STEP 3 Software Licensing Design & Architecture Implementation & Support Website Integration Staffing & Training Content Development Generate a Project Budget Action Item Use the Online Community Budget Template to forecast all costs associated with launching and maintaining your online community. What costs should be included? V I E W R E S O U R C E Introduction 2 Online Community Plan Prepare Your Company Select Technology Implement Community Launch Your Community Measuring Results 1 3 4 5 6

  15. . Select Technology STAGE 3 ONLINE COMMUNITY PLAN In Stage 3 you will define your technology requirements, research vendors that provide community management and gamification technology, consider the build option, invite your shortlist to submit proposals, and make a decision about which platform to use. The key activities in this Stage are: STEP 1: Define Technology Requirements STEP 2: Create a Shortlist of Potential Vendors STEP 3: Submit an RFP to Short-Listed Vendors STEP 4: Consider the Build Option STEP 5: Conduct Vendor Evaluations & Make a Decision

  16. . 16ONLINE COMMUNITY PLAN General Technical User Interface Marketing Service & Training Lithium Jive Telligent Socious Bunchball Define Technology Requirements Create a Shortlist of Potential Vendors STEP 1 STEP 2 Action Item Action Item Use the Online Community Vendor Evaluation tool as a starting point to gather your technology requirements and determine whether they are “nice to have” or “must have”. Use the Online Community Vendors Matrix to research the key vendors in the online community and gamification space and select 3-5 vendors to put on your short-list. Types of Technology Requirements: Key vendors in the industry include: Introduction Select Technology 3 V I E W R E S O U R C EV I E W R E S O U R C E Prepare Your Company Online Community Plan Implement Community Launch Your Community Measuring Results 1 2 4 5 6

  17. . 17ONLINE COMMUNITY PLAN Company Information Statement of Work Proposal Submission Procedure Score of Work & Requirements Estimated Budget Has skills to complete work Can meet delivery timeline Can deliver on projected costs Provides cost-effective solution Will support us going forward Submit an RFP to Short-listed Vendors Consider the Build Option STEP 3 STEP 4 Action Item Action Item Use the Online Community RFP Template to document your requirements for a community solution and then send this to your shortlist of vendors to get some proposals. Use the Build vs. Buy Decision Matrix to determine whether building a solution internally would make more sense than purchasing a software product from a vendor. What goes in a request for proposal (RFP)? What are some of the key decision-making criteria? V I E W R E S O U R C EV I E W R E S O U R C E Introduction Select Technology 3Prepare Your Company Online Community Plan Implement Community Launch Your Community Measuring Results 1 2 4 5 6

  18. . 18ONLINE COMMUNITY PLAN Viability – will they be in business in 5 years? Vision – where is the product roadmap headed? Payment Terms – can you pay monthly? Support – is support included or an extra cost? User Training- included in licenses or extra? Conduct Evaluations & Make a Decision STEP 5 Action Item Use the Online Community Vendor Evaluation tool again but this time to compare each vendor solution against your key requirements. Next, decide which solution to move forward with. Key considerations when selecting a vendor: V I E W R E S O U R C E Introduction Select Technology 3Prepare Your Company Online Community Plan Implement Community Launch Your Community Measuring Results 1 2 4 5 6

  19. . Implement Community STAGE 4 ONLINE COMMUNITY PLAN To this point, you have developed your online community strategy and selected a technology solu- tion. Now, its time to implement the community and get prepared for launch to your end users. In this stage you will focus your efforts to: STEP 1: Hire an Online Community Consultant (optional) STEP 2: Define the Community Manager Job Description STEP 3: Develop Community Policies & Guidelines STEP 4: Draft a Community Governance Document STEP 5: Create a Community Content Calendar

  20. . 20ONLINE COMMUNITY PLAN Introduction Implement Community 4 Consultants know the common pitfalls to avoid They can bring focus to a busy management team Some community platforms are technical to implement To help with integration with other I/T systems Provide extra resource If I/T is busy with other projects Monitor activities in community and interact with members Initiate insightful discussions with SEO value to drive traffic Use social media to promote community and brand Report on community metrics and performance Inform product management about new feature ideas Connect customer support with members needing help Hire an Online Community Consultant Define Community Manager Job STEP 1 STEP 2 Action Item Action Item Use the Online Community Consulting RFP template to invite 3-5 consultants who specialize in implementing online communities to send you proposals to help you with your launch. Use the Community Manager Job Description template as a starting point for outlining the key responsibilities of the person who will spearhead your online community program. Why does it make sense to hire a consultant? What do Community Managers typically do? V I E W R E S O U R C EV I E W R E S O U R C E Prepare Your Company Online Community Plan Select Technology Launch Your Community Measuring Results 1 2 3 5 6

  21. . 21ONLINE COMMUNITY PLAN To ensure users behave professionally To minimize risk of getting into legal hot water To document consequences of non-compliance To ensure a safe and productive working environment Goals Structure Processes Roles & Responsibilities Implementation Timeline Metrics & Funding Model Develop Community Policy & Guidelines Draft Community Governance Document STEP 3 STEP 4 Action Item Action Item Use the Online Community Policy & Guidelines template to govern the terms of use for users on your online community and set expectations for acceptable behavior. Use the Online Community Governance Document to outline how the community fits into the overall governance, budgeting,anddecision-makingstructureoftheorganization. Why do you need a community policy? What goes into a governance document? V I E W R E S O U R C EV I E W R E S O U R C E Introduction Implement Community 4Prepare Your Company Online Community Plan Select Technology Launch Your Community Measuring Results 1 2 3 5 6

  22. . 22ONLINE COMMUNITY PLAN Thought-Leadership Articles Interviews with Subject Matter Experts Curated Content from 3rd Party Sources New Resources Published by Your Company Industry News Infographics & Webinars Create a Community Content Calendar STEP 5 Action Item Use the Content Marketing Editorial Calendar to organize and plan for the content you will be distributing through your community at least 2-3 months in advance. What kind of content can you post in a community? V I E W R E S O U R C E Introduction Implement Community 4Prepare Your Company Online Community Plan Select Technology Launch Your Community Measuring Results 1 2 3 5 6

  23. . Launch Your Community STAGE 5 ONLINE COMMUNITY PLAN In Stage 5 you will be focused on getting the community tested and launched to your users. STEP 1: Learn About Driving Adoption STEP 2: Build a Community Launch Checklist

  24. . 24ONLINE COMMUNITY PLAN Introduction Launch Your Community 5 Executive Summary Developing an Audience Two Ways to Increase Community Usage Action Plan: Tactics to Drive Adoption How to communicate this launch to customers? What content will you launch with? Have you planned for any down-time? Have all features been adequately tested? Do you have a press release pre-written? Learn About Driving Community Adoption Build a Community Launch Checklist STEP 1 STEP 2 Action Item Action Item Read the How-to Guide, Driving Online Community Adoption to learn best practices for getting end users to use the community platform. Use the Online Community Launch Checklist to organize all of the details surrounding the launch of your online commu- nity to ensure your launch goes smoothly. Key sections of this how-to guide: A few things to keep in mind: V I E W R E S O U R C E Prepare Your Company Online Community Plan Select Technology Implement Community Measuring Results 1 2 3 4 6 DRIVING ONLINE COMMUNITY ADOPTION How-to Guide V I E W R E S O U R C E

  25. . Measuring Results STAGE 6 ONLINE COMMUNITY PLAN Now that you have launched your online community, you need to track the results of the program to deter- mine success. We also recommend that you calculate your return on investment after a 3-year period to provide an accurate financial picture of the impact the community has made on your organization. In this stage, you will: STEP 1: Build an Online Community Metrics Dashboard STEP 2: Perform an ROI Calculation

  26. . 26ONLINE COMMUNITY PLAN Introduction Measuring Results 6 Total New Posts % Posts with a Comment New Comments Posted Unique Visitors to Community # Community Members Leads & Revenue Sourced from Community Demonstrate Solid Investment to CFO Determine Success of the Community Identify Areas for Improvement Gain Credibility for Financial Acumen Build Trust with Senior Management Team Simplify Process for Getting Funding on Next Program Build a Community Metrics Dashboard Perform an ROI Calculation STEP 1 STEP 2 Action Item Action Item Use the Online Community Metrics Dashboard to track your metrics from your online community and demonstrate measurable results. Use the Online Community ROI Calculator to collect key qualitative and quantitative information related to incre- mental costs and benefits, and perform an ROI calculation. Following are some key metrics you want to analyze: Why perform an ROI calculation? V I E W R E S O U R C EV I E W R E S O U R C E Prepare Your Company Online Community Plan Select Technology Implement Community Launch Your Community 1 2 3 4 5

  27. . 27ONLINE COMMUNITY PLAN Conclusion At the end of any project, it’s always a good idea to review it and identify areas for improvement. Demand Metric has the tools and expertise to help you build an effective online community: Create or audit your existing online community plan and strategy Assist with using any of the tools referenced in this playbook Provide hands-on marketing assistance to accelerate achieving your marketing department’s goals. To learn more, contact Demand Metric: info@demandmetric.com ONLINE COMMUNITY PLAN

  28. . About This Playbook ONLINE COMMUNITY PLAN Demand Metric is a marketing research and advisory firm serving a membership community of over 106,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com

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