Unique Selling Proposition Worksheet

1. Unique Selling Proposition Worksheet Unique Selling Proposition WorksheetPurposeThe Unique Selling Proposition (a.k.a. Unique Selling Point or USP) is a marketing conceptthat was first proposed as a theory to explain a pattern among successful advertisingcampaigns of the early 1940s. It states that such campaigns made unique propositions tothe customer and that this convinced them to switch brands. The term was inventedby Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or justcasually to refer to any aspect of an object that differentiates it from similar objects. - Source: WikipediaProduct Name – [insert product name]Product Description  Describe product or service in 50 words or lessCompetitors  What message is your competition telling about their competitive offering?Customers  What do your customers value most about your products/services?

2. Product Features AuditIn the table below, list product features and provide a brief description. Next, rate eachproduct feature on a scale of 1 to 10 (1 = not unique; 10 = very unique). Finally, write ashort USP statement for features that have been identified as unique.Features Description Uniqueness (1 – 10) Feature USPSize 15 cm 5 NoneColor Red 5 NoneCapacity 10 ml 9 Large capacityFeature #4Feature #5Product USP Statement  Based on the analysis of your product, write your unique selling proposition here. Product Features AuditIn the table below, list product features and provide a brief description. Next, rate eachproduct feature on a scale of 1 to 10 (1 = not unique; 10 = very unique). Finally, write ashort USP statement for features that have been identified as unique.Features Description Uniqueness (1 – 10) Feature USPSize 15 cm 5 NoneColor Red 5 NoneCapacity 10 ml 9 Large capacityFeature #4Feature #5Product USP Statement  Based on the analysis of your product, write your unique selling proposition here.