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Unique value proposition/why do we need this?

Unique value proposition/why do we need this?. KM and Comms work is key for reaching CRP outcomes & impact M & E of our work will help us learn to be more effective but also to show our worth

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Unique value proposition/why do we need this?

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  1. Unique value proposition/why do we need this? • KM and Comms work is key for reaching CRP outcomes & impact • M & E of our work will help us learn to be more effective but also to show our worth • M & E of our work can support whole program M & E – illustrate how we work towards outcomes and impact • Learn more about how to bring about behavior change – help the CRP have impact

  2. Who is already doing some work around this, how, with what success? • Many of us are monitoring web stats and metrics • We use tools (google analytics etc) to get stats on sector, geography, demographics, flows etc. • We also monitor secondary reach through web stats • Use of network mapping to monitor relationships built • Some work on monitoring policy influence

  3. What are principles needed to take advantage of this BB? • Listen & observe • Connect our work to CRP objectives • Think beyond reach stats to influence and impact • Iterative process – reflect & learn through our monitoring • Build KSL culture

  4. What interventions/actions • Need to work into proposals • Engage with IA work – link to ToC • Build mixed methods – use stats with anecdotes (most significant change) to link KM and Comms to Toc • Share baselines & stats across CRPs • Monitor how we influence investment • Need resources from comms friendly donors

  5. Discussion Points • Need to move our M&E beyond just monitoring stats to understanding our impact on: partnership development, behaviour change, resource mobilization, adaptive management of the program • Moving towards impact requires engagement with whole program M&E and IA

  6. Gaps • How to build mixed methods to integrate KM & Comms M&E with whole program M &E • How to improve use of network maps to show influence of our work

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