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Website Program Prioritization Tool

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Website Program Prioritization Tool

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  1. Website Program Prioritization Tool Website Program Prioritization Tool Strategic Fit Economic Impact Feasibility Alignment w/ Market Core Revenue Profitability & Growth Technical Resources - Resources -Projects & Intiatives Company Positioning Capabilities Potential Margin Potential Risk Financial People GoalsWeighting 15% 15% 10% 10% 15% 15% 10% 5% 5%Heat Map Analytics 3 4 2 5 6 7 4 3 1Browser Compatibility 8 6 8 7 9 7 8 10 7Online Catalogue 8 6 6 6 7 7 6 5 7New Look & Feel Design 9 8 6 5 6 4 2 3 4Search Engine Optimization 5 4 6 6 5 4 10 8 3Thought Leadership Blog 1 2 2 3 2 5 2 3 1Real Time Email Messages 1 2 4 10 6 6 7 9 7Landing Page Optimization 6 6 4 4 6 2 4 5 3Intranet Revitalization 4 5 2 7 4 6 7 6 5Test Drive Video 9 8 8 8 9 7 6 7 9

  2. Website Program Prioritization Tool Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Weighting Scale Strategic Fit Economic Impact FeasibilityAlignment w/ Total Market Core Revenue Profitability & Growth Resources - Resources - Company Technical Risk Positioning Capabilities Potential Margin Potential Financial People Goals 15% 15% 10% 10% 15% 15% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignment with Company Goals - how aligned is this project to corporate goals & objectives? Market Positioning - how well does this initiative position us ahead of our competition? Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution? Revenue Potential - what is the anticipated revenue for this product? Profitability & Margin - how solid are the anticipated margins for this product? Growth Potential - what is the anticipated market growth rate? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative? Website Program Prioritization Tool Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Weighting Scale Strategic Fit Economic Impact FeasibilityAlignment w/ Total Market Core Revenue Profitability & Growth Resources - Resources - Company Technical Risk Positioning Capabilities Potential Margin Potential Financial People Goals 15% 15% 10% 10% 15% 15% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignment with Company Goals - how aligned is this project to corporate goals & objectives? Market Positioning - how well does this initiative position us ahead of our competition? Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution? Revenue Potential - what is the anticipated revenue for this product? Profitability & Margin - how solid are the anticipated margins for this product? Growth Potential - what is the anticipated market growth rate? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative?

  3. Website Program Prioritization ToolNote: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest). Project Project Score Strategic Fit Economic Impact Feasibility Test Drive Video 8.0 3.4 3.2 1.4 Browser Compatibility 7.7 2.9 3.1 1.7 Online Catalogue 6.6 2.7 2.7 1.2 New Look & Feel Design 5.7 3.2 2.0 0.6 Search Engine Optimization 5.5 2.0 2.0 1.6 Real Time Email Messages 5.2 0.9 2.8 1.5 Intranet Revitalization 5.0 1.6 2.2 1.3 Landing Page Optimization 4.6 2.2 1.6 0.8 Heat Map Analytics 4.3 1.3 2.5 0.6 Thought Leadership Blog 2.4 0.7 1.4 0.4 Website Program Prioritization ToolNote: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest). Project Project Score Strategic Fit Economic Impact Feasibility Test Drive Video 8.0 3.4 3.2 1.4 Browser Compatibility 7.7 2.9 3.1 1.7 Online Catalogue 6.6 2.7 2.7 1.2 New Look & Feel Design 5.7 3.2 2.0 0.6 Search Engine Optimization 5.5 2.0 2.0 1.6 Real Time Email Messages 5.2 0.9 2.8 1.5 Intranet Revitalization 5.0 1.6 2.2 1.3 Landing Page Optimization 4.6 2.2 1.6 0.8 Heat Map Analytics 4.3 1.3 2.5 0.6 Thought Leadership Blog 2.4 0.7 1.4 0.4

  4. Future Potentials Top PrioritiesHigh Browser Compatibility Search Engine Optimization Real Time Email Messages Test Drive Video Intranet RevitalizationFeasibility Online Catalogue Bubble Size = Economic Impact Landing Page Optimization Heat Map Analytics New Look & Feel Design Thought Leadership BlogLow Potential Cuts Back Burners Low High Strategic Fit Future Potentials Top PrioritiesHigh Browser Compatibility Search Engine Optimization Real Time Email Messages Test Drive Video Intranet RevitalizationFeasibility Online Catalogue Bubble Size = Economic Impact Landing Page Optimization Heat Map Analytics New Look & Feel Design Thought Leadership BlogLow Potential Cuts Back Burners Low High Strategic Fit

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