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Launching an IDN ccTLD The difference between just doing it and doing it right

Launching an IDN ccTLD The difference between just doing it and doing it right. Jon Lawrence APTLD Meeting, Kuala Lumpur 2 nd March 2010. AusRegistry International. Based in Melbourne, Australia Founded in 1999 Specialists in Domain Name Registry Software development

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Launching an IDN ccTLD The difference between just doing it and doing it right

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  1. Launching an IDN ccTLDThe difference between just doing it and doing it right Jon Lawrence APTLD Meeting, Kuala Lumpur 2nd March 2010

  2. AusRegistry International • Based in Melbourne, Australia • Founded in 1999 • Specialists in Domain Name Registry Software development • Global leader in Consulting Services

  3. AusRegistry International Melbourne

  4. Our Successes Australia • .au Domain Name Registry Operator since 2002 • 25% year-on-year growth (now >1.6 million names) United Arab Emirates • Domain Name Registry Software & Services provider • .ae ASCII ccTLD • امارات . (.emarat) Arabic IDN ccTLD Qatar • Domain Name Registry Software & Services provider • .qa ASCII ccTLD • Arabic IDN ccTLD

  5. It’s not just about technology • Setting goals • Policy considerations • Revenue model • Launch strategy • Marketing & Education • Other preparations

  6. Setting goals • Define success criteria • Registration volumes • Revenue • Community acceptance • Support issues

  7. Policy considerations • Potential impact on all policy areas • Registration agreements • Acceptable use policy • Eligibility policy • IDN-specific policies • Language tables • Variant management

  8. Revenue models • No charge • Cost recovery • Profitable

  9. Launch phases

  10. Pre-emptive rights • Existing names • Trademark holders • Government and other official entities

  11. Allocating high demand names • First-come, First-served • Random selection • Auctions

  12. Marketing & Education • Public awareness campaign • Recruit high-profile websites as ‘anchor tenants’ • Public relations activities – ‘cultural figureheads’ • Educational seminars • Registrars • Online marketing campaigns • Launch promotions • Lead generation

  13. Registrar Preparations • Training • Accreditation testing • Toolkits • Documentation • FAQs • How-to-guides • Support

  14. Operational Readiness • Staff training • Update website • FAQs • How to Guides • Update documentation

  15. Technical Preparations • IDN-enabled Registry System • The right system for your needs – one size does not fit all • IANA Delegation process • Go-Live!

  16. AusRegistry International • Domain Name Registry System • Fully configurable IDN support (IDNA2008) • EPP-based Registry-Registrar model • IPv6 & DNSSEC ready • Range of implementation options • Mature, proven solution • Maintenance & Support Services • Consultancy Services • Training Services

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