1 / 9

ATPF Capacity Building Initiative Program 2009 Brand Marketing Strategy for SMEs

ATPF Capacity Building Initiative Program 2009 Brand Marketing Strategy for SMEs. KOTRA. Date: May 13-15, 2009 Venue: KOTRA Headquarters in Seoul, Korea No. of participants: 19 (9 Member Economies) Program Overview - Strong focus on exporting SMEs’ activities

denali
Download Presentation

ATPF Capacity Building Initiative Program 2009 Brand Marketing Strategy for SMEs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ATPF Capacity Building Initiative Program 2009Brand Marketing Strategy for SMEs KOTRA

  2. Date: May 13-15, 2009 Venue: KOTRA Headquarters in Seoul, Korea No. of participants: 19 (9 Member Economies) Program Overview - Strong focus on exporting SMEs’ activities - Combination of theory and practice .Invitation of distinguished scholars .Field trip to a well-known Korean company and a leading exhibition organized by KOTRA - Alliance with a special institute .Developing program with The Institute For Industrial Policy Studies Accommodations - Hotel arrangements at preferential prices for participants - Provision of airport pick-up service and meals during the program

  3. Program

  4. Evaluation & Feedback Evaluation Method: Survey on 15th May Respondents: 18 of 19 participants 1. Was the program generally satisfactory? • unsatisfactory, 0 • fair, 0 • very unsatisfactory, 0 • satisfactory, 7 • very satisfactory, 11

  5. Evaluation & Feedback 2. Were lectures and materials suitable? • unsuitable, 0 • fair, 0 • very unsuitable, 0 • suitable, 7 • very suitable, 11

  6. 3. What was the best lectures for you? (duplicated answers) Lec 1: Global Business in the Int’l Trade Environment Lec 2: Understanding of Brand & Actual Implementation Lec 3: How to Move Beyond OEM Brand Exporting Lec 4: Brand Management Strategy for SMEs Lec 5: KOTRA's Brand Marketing Support Program for SMEs Lec 6: Brand Management and Internet Marketing 9 9 9 10 8 5 6 3 4 2 2 0 Lec2 Lec1 Lec3 Lec6 Lec4 Lec5 4. Themes intended for the next program National Brand Management International Market Products Exporting How to promote SMEs in the EU market How to explore the potential export market How to measure the success of a brand in the international market.

  7. 5. Other Suggestions The present topic of "Brand marketing strategy for SMEs" is highly relevant in the current global economy. Professors presented excellent lectures but I would love to listen or get advice from industry professionals as well. I found that this program is very interesting and useful for my organization and it also enhances my knowledge in branding especially for the SMEs. The organizer is also very helpful and friendly. I do enjoy the whole session and hope there will be more programs like this in the future. Thank you. It was quite well organized and professional. I appreciate your kind effort and preparation. Thank you very much for everything. This kind of program should be on a continuous basis which will help TPOs of different countries to become more equipped and effective for the business communities and also to face economic crisis in robust ways in our respective countries. It is better to extend the program for at least 5 days.

  8. Thank You

More Related