1 / 25

By Dr. Ying-jeou Ma Mayor of Taipei 2006/06/30

Taipei Experience: The M-Taipei Initiative. By Dr. Ying-jeou Ma Mayor of Taipei 2006/06/30. Comments about Wireless Taipei from World Opinion Leaders.

denali
Download Presentation

By Dr. Ying-jeou Ma Mayor of Taipei 2006/06/30

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Taipei Experience: The M-Taipei Initiative By Dr. Ying-jeou Ma Mayor of Taipei 2006/06/30

  2. Comments about Wireless Taipei from World Opinion Leaders • On January 19, 2006, the Wall Street Journal reported,, that Taipei is the first municipality in the world offering citywide Wi-Fi access. • On June 9, 2006, Taipei City bested the other six finalist cities to win the Intelligent Community Awards 2006 given by the Intelligent Community Forum (ICF). Taipei’s success was mainly attributed to its wireless broadband infrastructure development and thorough promotion of e-living. • On August 18, 2005, Intel selected Taipei as one of its four pilot communities for municipal wireless service improvement.

  3. Highlights of the M-Taipei Initiative • Largest-ever city-wide Wi-Fi network (roughly 134 square km covered) by 2006, with planned WiMAX service • A 9-year franchise Build & Operate (BO) approach

  4. Coverage of Wireless Taipei

  5. Wireless APs in Taipei On the major roads…

  6. Wireless APs in Taipei Above the traffic lights… On the flyovers…

  7. Tariff Structure on WIFLY Services • Pre-paid Card • NT$ 100(about US$3)/ one day (24hr) • NT$ 500(about US$15.2)/ one month • Available at Starbucks and in 7-11 stores • Monthly Payment • NT$ 399 (about US$12.1)/ per month • Payable in person, at ATMs, by Easy Card, & at 7-11 Convenience Stores • Student Special Offer (now until 10/31/2006) • NT$ 299 (about US$9) / per month • Pre-paid by min (beginning in Sep. 2006) • NT$ 300 (about US$9) / 360min • NT$ 600 (about US$18) / 780min • NT$ 800 (about US$24) / 1600min • Single Added Service (beginning in Jul. 2006) • Limited up to NT$ 199 (about US$6) / per month • Ex: Taipei Easy Call: NT$ 99 (about US$3) / per month

  8. WIFLY Subscribers (1) ※in Total, 30,904 people have registered for WIFlY service (as of a 06/22/2006 Survey)

  9. WIFLY Subscriber Analysis (2) (06/22/2006 Survey)

  10. Examples of Commercial Application Services LBS/ VoIP/ VoWLAN/ Wireless Skype/ IPTV I talked with Niklas Zennstrom by skype via WIFLY in a Taipei MRT station on February 2005. P.Walker Service: You can download movies, MP3s, and games on Sony’s PSP via WIFLY.

  11. The Government’s Role in M-Taipei • Infrastructure builder: cooperating with a private partner, Q-ware, to facilitate construction • Public service provider: developing public services to provide over the WLAN network • Policy communicator: raising public awareness of the M-Taipei vision

  12. Public Application Services • Taipei e-bus – announced on May 16, 2005 • Wireless campus– announced on June 3, 2005 • M-medicine – announced on June 24, 2005 • Culture express – announced on October 11, 2005 • Advanced ITS – announced on April 4, 2006 • M-ambulance – announced on April 17, 2006 To be announced soon : • E-environmental inspection system • Campus VoIP system

  13. Intelligent Transportation System (ITS) Searching citywide transportation information (parking/ e-bus/ e-taxi/ speed limits…) by PDA or notebook computer over WLAN. (http://its.taipei.gov.tw)

  14. Wireless Campus • A total 10,070 APs spread among 240 public elementary and high schools. • Providing RFID Students Security System/ Campus VoIP/ M-learning over WLAN.

  15. M-medicine • A Doctor can offer remote treatment over WLAN when he is on the road. • Wi-Fi enabled ambulances

  16. Culture Express PDA access to cultural information and event news around Taipei. (http://express.culture.gov.tw)

  17. Thank you ! Welcome to Taipei. Enjoy wireless communication with us!

  18. Summary • Niches to develop a wireless broadband network in Taipei • Past efforts to build an information city • Vision & features of the “M-Taipei Initiative” • Keys to & application services in implementing the “M-Taipei Initiative”

  19. Why Taipei?The Opportunities

  20. Why Taipei? The Preparedness

  21. Taipei Wireless Broadband Task Force Dr. Pu-Tsung King Deputy Mayor of Taipei Finance & Law Team Task Force (led by Deputy Mayor; coordinates collaboration among various departments and agencies; takes charge of RDEC.) Construction Team Administration Team Application Service Team Marketing Team

  22. Chronicle of the M-Taipei Initiative • 2004 • 02/11 The Taipei City Government announced the M-Taipei Initiative. • 05/20 The Taipei City Government signed a contract with Hewlett-Packard Co. (HP) for its consultation. • 09/07 Q-ware Co., an affiliate of the Uni group, was tapped to build the network, and given a nine year franchise. • 09/08 Q-ware Co. and the Taipei City Government co-launched the Phase I of network construction. • 2005 • 01/05 the Phase I construction completed. • 02/01 Q-ware created WIFLY brand for the WLAN network and granted free public access. • 02/01 the Phase II construction began. • 11/21 the Phase II construction completed. • 12/20 Q-ware Co. and the Taipei City Government co-announced that Taipei was the world’s largest Wi-Fi zone . • 12/22 the Wireless Broadband Oversight Committee ratified the tariffs on WIFLY services. • 2006 • 01/05 the Phase III construction was began. • 01/16 Q-ware Co. began collecting low tariffs for public use of WIFLY service. ＊ For details on WIFLY services, please check www.wifly.com.tw

  23. Key Factors in Success (1) • Public-Private Partnership 1. The City Government is determined to mitigate the business and technological risks in the early stages of network development.  risk-pooling 2. The public-private partnership, therefore, insures the private firm from operation uncertainty, while retaining flexibility and efficiency in growing the market. 3. The Taipei City Government granted Q-ware Co. the right to install APs in or on all city-owned public facilities, including highways, bridges, underground tunnels, street lamps, traffic lights, schools and so on.

  24. Key Factors in Success (2) • Network Effects:  Bundling other network goods to share network effects is the strategy. 1.With Telecom operators: (1) SoNet, SeedNet (WISP + ISP) (2) FET (Wi-Fi + GSM + 3G) 2.With Non-telecom enterprises (brick-&-mortal channel): (1) Sided with826 7-11 convenience stores and 71 Starbucks, part of Q-ware’s parent company, the Uni group. (2) SONY Location Free bundle  Outdoor Location Free TV service (3) SONY P.Walker  PSP M-Service (download MP3, films, game news) (4) 7-11 MMK  MMK(Multi Media Kiosk) PDA Portal (5) Every8D  cellphone message to NB/ PDA’s outlook system (6) RealMa  Game download & on-line Radio (7) Orb  On-line Cable TV

  25. Key Factors in Success (3) • Downstream market (devices & content):  Developing killer devices and application services is the strategy. 1. Cooperating with the TCA (Taipei Computer Association) to set up Wireless Broadband Promotion Association to form the platform in which vendors/ manufacturers can match the operator’s needs. 2. Organizing an industrial alliance: to co-promote Taipei Easy Call • Joint Plan 1: Integrating government / campus VoIP system. • Joint Plan 2: Integrating all ITSP / VoIP Makers & System Integration. • Joint Plan 3: Skype / SIP Interoperability. • Establishing Wi-Fi phone protocol. • Based on 180,000 Skype paying users in Taipei  estimate of about 20,000 subscribers by the end of 2006.

More Related