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Implementation Update of PG&E’s 2009-2011 LIEE and CARE Programs

This presentation provides an update on the implementation and outreach efforts of PG&E's LIEE and CARE programs, including information on trained specialists, contractors, partnerships, enrollment, outreach initiatives, and shut-offs for non-payment. 8 Relevant

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Implementation Update of PG&E’s 2009-2011 LIEE and CARE Programs

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  1. Implementation Update of PG&E’s 2009-2011 LIEE and CARE Programs Presentation to the LIOB September 29, 2009 Oakland, CA

  2. LIEE Program Activity: January 1 – August 30, 2009 • PG&E has trained: • 204 Energy Specialists, • 175 Weatherization Specialists, and • 112 Natural Gas Appliance Testing Technicians • PG&E has: • 32 Implementation contractors • 27 HVAC contractors

  3. LIEE Program Outreach Current LIEE Outreach Initiatives • Coordinating with the SASH Program (Grid Alternatives) to identify and treat income-qualified customers before they receive their solar installations • Developing partnerships with SMUD, LIHEAP, MID and HUD Housing • Partnering with the Mexican Consulate in Fresno and San Francisco: • Created a lobby informational video communicating LIEE and CARE programs • Conducted joint press conferences • Participated in community outreach events creating program referrals • Bakersfield, Stockton, San Pablo, Fresno, Sacramento, Selma, Soledad, Richmond, San Rafael, Milpitas, Oakland, Firebaugh • Media and Print Outreach • Univision, Radio Bilingue, Que Huong Radio, Asian Journal, local community call-in radio shows • Direct Mail letter sent to targeted neighborhoods notifying customers of upcoming LIEE program events • PG&E’s August bill included an insert about the LIEE and CARE programs

  4. LIEE Enrollment: Tracking Unsuccessful Contacts

  5. California Alternate Rates for Energy (CARE) as of August 31, 2009 • Enrolled 284,861 new customers • Recertified 254,696 customers • Dropped (attrition) 175,458 customers • Net increase 109,403 customers

  6. California Alternate Rates for Energy (CARE) Outreach Activities during the Economic Crisis • Sent direct mail to customers who have received 3 or more 48-hour notices in the last six months, customers residing at the address of a recently-closed CARE account, and customers who recently started new services or requested payment plan • Participated in community outreach events and onsite enrollment events at foreclosure clinics, free medical clinics, EDD offices and job fairs • Supplied EDD offices with applications onsite and inserted in informational packets • Inserted applications into employers’ layoff packets • Implemented automate phone enrollment, phone recertification, and free text-messaging pilot • Implemented door-to-door canvassing • Emailed program information to customers who signed up for paperless billing • Creating a social online networking, CARE’s Facebook page will go live on October 17th

  7. PG&E CARE Shut-Offs for Non-payment • Historically, less shut-off for non-pays (SONPs) are completed during the winter season.  • Consequently, an increase in SONP volumes is experienced coming out of the winter season.  • In 2009, SONPs for both Non-CARE and CARE customers have followed the same expected historical pattern.  • CARE customers as a percentage of overall SONPs has been approximately32% each month (see table below).

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