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“All of the taste, none of the guilt”

Shaun Early Eduardo Herrera Nicole Jacobs Claudia Martinez Jorian Micor Mike Minogue Chris Venturini. “All of the taste, none of the guilt”. Pepsi Slim. Greatest innovation both in soda and dietary supplement history Exact taste of Pepsi, with revolutionary weight loss benefits

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“All of the taste, none of the guilt”

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  1. Shaun Early • Eduardo Herrera • Nicole Jacobs • Claudia Martinez • Jorian Micor • Mike Minogue • Chris Venturini • “All of the taste, none of the guilt”

  2. Pepsi Slim • Greatest innovation both in soda and dietary supplement history • Exact taste of Pepsi, with revolutionary weight loss benefits • Not only will it change the way you drink, it will change the way you live • ALL OF THE TASTE NONE OF THE GUILT

  3. Pepsi Today • Brief Pepsico overview • Annual budget for advertising • Industry info • Market share>

  4. Campaign Objectives • Create brand awareness • Convert competitor consumers • Gain consumer loyalty • Credible product with same great taste • Ultimate weight loss drink

  5. Sales Objectives • Acquire a greater customer base than competitors • Compete with other dietary brands in the market • Set competitive price • Obtain at least 5,000 new consumers per month • Increase sales made to existing consumers

  6. SWOT Analysis

  7. Commercials & Endorsement • Pepsi superbowl halftime show • Celebrity endorsers: Britney Spears & Beyonce

  8. Social Media

  9. Samples and Packaging • Free Samples on College Campuses • Cafeterias • Dining areas • Recreational Centers • Packaging • Slim Design • “All of the taste, None of the Guilt” • #PepsiSlim

  10. Budget • SuperbowlCommercial • $3.5 million for every 30 seconds *4= $14 million • Packaging and Production • Distribution: $.15 per can • Can and Holder: $.20 per can • Actual Pepsi Slim: $.05 per can Total: $.40 per can * 50,000 cans daily * 365 days= $7,300,000

  11. Budget Continued • Illinois Major Universities Blind Taste Trials • Direct Labor: $20/hour *20 hours weekly * 4 weeks * 10 reps = $16000 per University * 5 Universities = $80,000 Average enrollment 5 Universities= 22,750 students • Direct Materials: $.25 per can * 11,400 cans= $2850 per University * 5 = $14,250 • Overhead = $5000 Total Cost for Taste Trials = $99,250

  12. Budget Concluded • Instagramad • $150,000 monthly * 12 months = $1,800,000 • Facebook Marketing Campaign • The Pepsi Slim Refresh Project = $2,000,000 • Celebrity Endorsers • Beyonce: 10 Million • Britney Spears: 5 Million Total Budget Cost: $40,199,250

  13. Superbowl Commercial https://www.youtube.com/watch?v=cduhw_fVymc

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