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ELECTRONIC COMMERCE. Online Services. ELECTRONIC COMMERCE. Electronic commerce is the buying and selling of products and services electronically over the Internet. Electronic Commerce Terminology. Mobile commerce (m-commerce) Business-to-consumer (B2C) electronic commerce
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ELECTRONIC COMMERCE Online Services
ELECTRONIC COMMERCE Electronic commerce is the buying and selling of products and services electronically over the Internet.
Electronic Commerce Terminology • Mobile commerce (m-commerce) • Business-to-consumer (B2C) electronic commerce • Business-to-business (B2B) electronic commerce • Electronic commerce venue
M-commerce Business transactions using Web-enabled cell phones or handheld computers
Business-to-consumer (B2C) electronic commerce Businesses using the Internet to sell products and services to consumers and receive payments
Business-to-business (B2B) electronic commerce Companies using the Internet to conduct business activities with other companies
Electronic commerce venue Web site where business activities or transactions occur
Advantages of Online Shopping • Convenience • Greater selection • More product information • Ease of comparison shopping
Evaluating Online Shopping Sites • Clear selling terms. Make sure you can find, read, and easily understand the terms of sale. • Product selection. The site should provide a satisfactory degree of information about a product being offered. • Easy purchases. The directions for purchasing items at a site should be simple to follow. • Customer service. A good online shopping site should provide a high level of customer service.
B2C Shopping Sites • Clothing • L.L. Bean • Lands’ End • The Gap • Department Stores • J.C. Penney • Macy’s • Bloomingdale’s • Travel • Expedia • Travelocity • Orbitz • Automobiles • Autopedia • Autoweb • CarsDirect