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10 YEARS AFTER 2004 EU ENLARGEMENT. THE BENEFITS & IMPACT OF MODERN RETAIL Brussels, 18 March 2014. BENEFITS & IMPACT OF MODERN RETAIL SINCE 2004. Renata Juszkiewicz, Vice-President EuroCommerce President POHiD President CEE Commerce Council. Shopping in the 90’s. Shopping in the 90’s.
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10 YEARS AFTER 2004 EU ENLARGEMENT THE BENEFITS & IMPACT OF MODERN RETAIL Brussels, 18 March 2014
BENEFITS & IMPACT OF MODERN RETAIL SINCE 2004 Renata Juszkiewicz, Vice-President EuroCommerce President POHiDPresident CEE Commerce Council
BENEFITS & IMPACT OF MODERN RETAIL • Major impact on transformation process in CEE region • Modernisation of the retail sector made CEE region attractive to investors • Stimulating consumption and production creating breakthrough in local food processing industries • Contributing to growth in other sectors and stimulating export market
CONTRIBUTION MODERN RETAILTO ECONOMIES • Foreign investment €100 billion • Annual sales €62 billion • Jobs created 400,000 • New stores 8,000
TAKE A LOOK BACK (1) • State-owned retail companies & weak competition • Limited food product ranges & quantity • Poor customer service • Mono- and small store formats • Outdated technologies • Low food quality & safety standard
TAKE A LOOK BACK (2) • Large unsaturated domestic markets • Association agreements with EU • Supportive new regulations • Improving infrastructure • Strong human capital base • Lack of know how & capital resources
MODERN RETAIL CHANGING CONSUMER’S EXPERIENCES • Affordable and low prices due to strong competition • Widening consumer choice, offering promotions, sales and innovation • Higher quality and standards • Reflection of changing life styles and respective nutrition demands: high quality food; convenience food; healthier diet etc. • Different modern commerce formats: discounters, supermarkets, hypermarkets etc.
INTRODUCTION CONSUMER RIGHTS BY MODERN RETAIL • Consumer empowerment • Guarantees and warrantees • Ability to return products • Redress & customer service and technical departments • Food safety & sustainability
OPPORTUNITIES CEE REGION • 15 % productivity gap • Export to Western Europe • Private label products modern retail • Support dialogue with modern retail to increase business friendly environment
INCREASE BUSINESS FRIENDLY ENVIRONMENT • Create a level playing field for all retail formats • Increase legal certainty for businesses • Invest in local cooperation and production • Correct implementation and enforcement of EU law