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Usability Test Results

Usability Test Results. Ryan P. Trainor. www.rap4.com. Purpose: Paintball retail website, Real Action Paintball, based in Santa Clara, CA. *Target User Group A (tested): 3 individuals who have not used RAP4 for paintball purchases, but are acquainted with the sport of paintball.

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Usability Test Results

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  1. Usability Test Results Ryan P. Trainor

  2. www.rap4.com • Purpose: Paintball retail website, Real Action Paintball, based in Santa Clara, CA. • *Target User Group A (tested): • 3 individuals who have not used RAP4 for paintball purchases, but are acquainted with the sport of paintball. • Goal: To interact with the website as consumers, to help refine the website’s usability.

  3. Tasks • Task 1: Navigate to the registration screen to “join newsletter.” • Task 2: Navigate to the correct screen to purchase a gift card/voucher. • Task 3: Navigate to the correct screen to purchase a Spyder MR3 paintball marker.

  4. Task 1 Notes

  5. Task 2 Notes

  6. Task 3 Notes

  7. Results • Positive Points • Site’s search engine was effective at retrieving info. • Site Map was also very comprehensive. • The site provides multiple access points/ways of getting to the same info. • Issues • Web page was slow to load/error prone – Major • Distracting ads/too much clutter – Minor • User confusion over category labels – Minor

  8. Recommendations • Reducing graphics will reduce time needed to load web page and enhance performance. • Be strategic with what graphics are used, and what purpose they serve on a website (see following slide for examples). • Most critical issue because it results in loss of time.

  9. Recommendations Continued • Reducing “clutter” in the margins will allow users to easily identify alternative pathways to access information (Examples on following slide). • Although minor in itself, this issue is interrelated with the slow web page problem. – Less clutter will enhance the website’s performance.

  10. “Join Our Newsletter” is hard to find because of clutter. • Too much material distracted users from discovering the pathway on the front page.

  11. Recommendations Continued • User feedback should be used to help categorize RAP4’s products, for enhanced navigation of online store catalog. • Ambiguous categories inhibits discovery of pathways to specific store products. • Although a minor issue, this recommendation would help reduce time spent finding things (see following slide for example).

  12. Usability evaluations suggest that users are confused and/or overwhelmed by categories, and resorted to search engine queriesor site the site map. • Site map could be used as primary navigation tool, with search function to jump to select sections within the site map.

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