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A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009. Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia. SLIDE 1. www.ozebus.com.au. The Bus Industry Confederation of Australia

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A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009

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  1. A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 1 www.ozebus.com.au

  2. The Bus Industry Confederation of Australia • Representing the Australian Bus and Coach Industry • A National Moving People Strategy • BIC Tour, Charter and Express Committee A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 2 www.ozebus.com.au

  3. Who are we? • Australian Bus and Coach industry employs more than 40,000 people. • Australian bus manufacturing sector – 1300 buses a year • More than 5000 coaches in operation A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 3 www.ozebus.com.au

  4. 26 16 11 A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 4 www.ozebus.com.au

  5. Who are we? • 1.5 million domestic coach travellers. • 6 million nights of tourism • $1 billion contribution to domestic tourism. A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 5 www.ozebus.com.au

  6. School Tourism – The PACER Program • School Tourism to the ACT 159,000 visitors. • 477,000 nights • $106 million to the local economy • 84 percent by school bus or coach A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 6 www.ozebus.com.au

  7. $775 $423 $313 A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 7 www.ozebus.com.au

  8. $8,246 $8,166 $6,933 A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 8 www.ozebus.com.au

  9. Regional Employment • 250,000 jobs in regional tourism. • 4000 jobs lost in regions – 12 months to March 09 • Buy Australian? A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 9 www.ozebus.com.au

  10. 4 standout issues for coach tourism • Lack of a strategic approach • Marketing • Standards and quality assurance • Research A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 10 www.ozebus.com.au

  11. A National Land Tourism Plan • Transport and tourism infrastructure • Marketing • Accreditation • Research A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 SLIDE 11 www.ozebus.com.au

  12. A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 12 www.ozebus.com.au

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