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NETWORK OF EXECUTIVE WOMEN

NETWORK OF EXECUTIVE WOMEN. Board of Directors meeting Monday, October 12, 2009 8 am – 2 pm Meeting rooms: State Rooms 3&4 Conference Center, 3 rd floor Sheraton Dallas Hotel 400 N. Olive St. Dallas, TX 75201. Agenda. 7:30-8:00 am Breakfast

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NETWORK OF EXECUTIVE WOMEN

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  1. NETWORK OF EXECUTIVE WOMEN Board of Directors meeting Monday, October 12, 2009 8 am – 2 pm Meeting rooms: State Rooms 3&4 Conference Center, 3rd floor Sheraton Dallas Hotel 400 N. Olive St. Dallas, TX 75201

  2. Agenda • 7:30-8:00am Breakfast • 8:00-8:05am Welcome, President Introductions – Trudy Bourgeois • 8:05-8:20am Welcome, Introductions – Alison K. Paul • 8:20-8:35am Quorum , Antitrust, Previous Minutes, By law changes, Policy Adoption - Kim Feil • 8:35-8:45am Treasurer’s Report, Financials and Projections – Joan Toth for Betsy Hosick • 8:45-9:00am Succession Planning Update and Approval of Board Slate – Alison K. Paul, Helayne Angelus • 9:00-9:10am Global Expansion Update – Helayne Angelus • 9:10-10:00am Becoming a Mature Non Profit: Report from Summer 2009 Branding Project – Michelle Gloeckler • 10:00-10:15am Break • 10:15-10:30am Engaging the Board in Next Steps – Trudy Bourgeois • Brainstorming (are we on the right track) • What are the right priorities • Looking at a 2-year horizon • Sustainability Modality • Framework for report out

  3. Agenda Cont. • 10:30-11:40am Four Strategic Areas of Focus – Breakout Sessions (includes 10 minute report out by committee chair) • Regional Programming – Maria Edelson • Membership ROI (including programming/education), scholarship/attraction) – Kathy Casey, Kim Feil, Debbie Wildrick • Sponsorship Activation (including sponsor survey results) – Nancy Krawczyk for Regenia Stein • Increase Unaided Awareness (including trade relations) - Michelle Gloeckler, Mike Gorshe • 11:40-1:00pm Group Report Outs and Working Lunch • 1:00-1:50pm Action Work: Who Owns What – Michelle Gloeckler • 1:50-2:00pm Closing Remarks and Adjourn – Alison K. Paul

  4. Welcome/President’s Introduction • Welcome to new board members • Thank you to all for your time and support of NEW! • Introductions • Your name, company, role at your company and on the NEW board

  5. Secretary’s Report Quorum Antitrust Approval of Previous Minutes Proposed By law Changes Policy adoption

  6. ProposedBylaw Changes

  7. NEW Scholarship Criteria

  8. Treasurer’s Criteria • Technical Skills: • Strong business leaderConsensus builderTime managementFinance experience and knowledge; firm understanding of balance sheets and budgetsKnowledge of non-profit tax law and codesAbility to prepare budget across organization • External Work Experience • Retail and/or consumer packaged goods experienceExperience in being held accountable for P&LFinance and Accounting background

  9. Treasurer’s Report Net Assets: $753,338 ahead of Last Year Accounts Receivable >90 days: $ 136,958 ($36,200 Regional) Committed Sponsorships: $1,202,916 $17,250 Over Last Year Operating Expense: $ 261,869 over Last Year

  10. Succession Planning PILLAR – Objectives & Goals, Strategies, Measures (OSM) OSM – Succession Planning Pillar

  11. NEW Succession Planning Pillar Progress • Started effort at 2008 board meeting • Committee partnered with Deloitte • Examined current process, tools • Recommended additional tools, process, rigor • Presented to Board April 2009 • Recommendations from board members to simplify • Today we are kicking off that process • President owns this year, Past president going forward • Board “ASKS” • Review Board Matrix to be sure we accurately captured your data • Start thinking about YOUR successor • Complete (if not done already) Board evaluation survey—our baseline for future metrics • Thank you to all of you helped in this process—especially Michele Murphy and our committee of volunteers

  12. Simplified Succession Management Flow Phase New Existing Owner Record Keeping, Meeting Planning, Timeline Tracking, Communications, General Support

  13. Succession Management Implementation Plan *By-law mandated dates; 2010 dates pending board approval on 10/12/09

  14. Nominating Committee • 2009 Slate-12 candidates to be approved • Three New Board Members to be Nominated, Christy Consler (Safeway), Gail Jordan (Stop & Shop/Giant), and Chelle Moore (Walmart) • All Candidates met criteria set by the nominating committee • Continued success in attracting excellent Board Nominees • Recognition of outgoing board members: • DeDe Priest • Debra Grosh • James White • Jennie Jones • Helayne Angelus

  15. Nominating Committee

  16. Global PILLAR – Objectives & Goals, Strategies, Measures (OSM) OSM – Global Expansion Pillar

  17. NEW Global Pillar -- Progress NEW Global Sub Team Members: several conference calls with eight subteam members. Designed an eight question internet survey with over 20 responses and individual follow up interviews. Agreement in last Board meeting to develop a plan for piloting in Toronto and Mexico City a lead for outside US expansion Recommendation on next steps to include better definition of the work to be done including a comprehensive RFP, and roadmap with key deliverables for NEW’s long term growth plans

  18. Board of Directors MeetingBecoming a Mature Non-profit OrganizationOctober 12, 2009

  19. Your Network of Executive Women is approaching a milestone… Are we prepared? How will we contribute? How will we lead? Are we dynamic and fast? Are we flexible and responsive? What is the role of the Board? Are YOU READY to guide and influence?

  20. Non-Profit Organizational Lifecycle Model Leadership Adaptive Management Technical Sustain Stage 4 Stage 3 Grow Stagnant Decline Community Impact Mature Stage 2 Begin Stage 1 Infrastructure Development Dissolve Renew Core Program Development Adolescent Start Up Defunct 20 This model is adapted from Susan K. Stevens’ Nonprofit Lifecycles: Staged-Based Wisdom for Nonprofit Capacity (Stagewise Enterprises, 2002.)

  21. Summary of Aug. 2009 Branding and Marketing Work October 12, 2009

  22. Contents: NEW Branding and Marketing

  23. Branding and Marketing Session

  24. Tier: Title, Platinum, Gold, Silver, Regional Class: Foundation, Recently added, A/O Type: CPG, Retail, Other 3 Types of Segmentation drive resources & priorities Sponsor Segmentation Member Segmentation for Programs • Emerging Leaders • Executives • Emerging Leaders • Executives • Ambassadors Member Segmentation for Marketing

  25. Network of Executive Women’s Mission Statement • To attract, retain, and advance • women • in the consumer products • and retail industry

  26. Positioning to sponsors and members • To diversity decision makersand high potential women • at CPG retailersand their suppliers, • the Network of Executive Women is the • network that provides collaborative engagement • that advances women • and drives business

  27. Mission, Segmentation and Positioning drive the Brand Nationally and Regionally • Brand Personality • Authentic • Inspiring • Professional • Confidence builder • Functional representation: encourage “drift” • to wider functional representation

  28. 2012 Strategic Objectives • Five key focus areas of our 2012 strategic objectives • Sponsorship enrollment • Regional involvement and activity • Sponsor and member perception of Networking of Executive Women value • Mission statement centric • Cash flow

  29. 2012 Strategic Objectives

  30. 2010 Objectives

  31. 2010 Marketing/Selling objectives and owners

  32. 2010 Marketing/Selling objectives: Topics for BOD

  33. Commitment to Implementation 2010 Marketing & Selling Objectives 2012 Strategic Objectives 2010 Strategic Objectives • Executive committee member assigned to each strategy/objective; complimented with a staff member • Quarterly meeting cadence to provide status on each strategy/objective • Board will receive updates and be asked to engage at least once a year to monitor progress and provide continuity throughout leadership changes

  34. Non-Profit Organizational Lifecycle Model Leadership Adaptive Management Technical Sustain Stage 4 Stage 3 Grow Stagnant Decline Community Impact Mature Stage 2 Begin Stage 1 Infrastructure Development Dissolve Renew Core Program Development Adolescent Start Up Defunct 34 This model is adapted from Susan K. Stevens’ Nonprofit Lifecycles: Staged-Based Wisdom for Nonprofit Capacity (Stagewise Enterprises, 2002.)

  35. Engaging the Board in Next Steps • Brainstorming (are we on the right track) • What are the right priorities • Looking at a 2-year horizon • Sustainability Modality • Framework for Report out

  36. Breakout Groups and Supporting Reports

  37. Regional Committee Update Demand Continues to grow with YTD Registrations +16% ahead of last year Annual prj. Is 6200 or +20% over last year despite softening in 4 regions Older regions with softer registration: Chicago, Dallas, Metro NY & Twin Cities New Chapters driving the growth +1100 vs. yago - So Cal and Carolinas , plus Fall Twin Cities event NEW Chapter Progress Contingent on Retailer Engagement Toronto Region under evaluation led by Kraft Seattle launch with Costco Informal events in Atlanta (Kraft/CCNA) and Denver (White Wave/Dean) Consistent Communication is Critical to Sustain our Brand “NEW” Updated Regional guidelines to clarify process (Connections events) to avoid cannibalization. Communication: NEW Regional WebPages / NEW Event Calendar -- black out dates provide consistent support, encourages advance planning and balance. Quarterly calls to share best practices and process updates (event registration process, no group invoices, promotions, fundraising pkg. and membership requirement -- serve on committee.

  38. Regional Registration Trends by Event 2008-2009 4 Regions Declining3 with 2nd event actual #’s Note: 10 Fall events in 2009 are projections

  39. Total Registration by Region 2008-2009

  40. NEW Regional Groups Expand our Reach Toronto 2010 Seattle 2010 Twin Cities Western Michigan U. Portland State U. New England Chicago Greater Philadelphia Cincinnati New York Metro Northern California Northwest Arkansas Mid-Atlantic The Carolinas Southern California Dallas Atlanta—2011 Current - 15 Tampa 2010 Potential Expansion - 2 Potential Expansion - 2011 20082009 Total Groups 13 15 Total Attendees 5100+ 6200+ Total Formal Events 22 28

  41. Membership/Value Proposition/education PILLAR – Objectives & Goals, Strategies, Measures (OSM) OSM – Member Value Pillar

  42. Membership Committee Report 2,059 1,431 1,212

  43. Membership Committee Report 1,431 1,241* 1,212 • * Total number of corporate member sub-accounts activated since May 26, 2009. • Activated corporate member sub-accounts – corporate members connected to ambassador account. • Estimated corporate seats 2,915; progress to date 43% completed since website launched.

  44. Membership Committee

  45. Membership Committee

  46. Education Committee: 2009 Goals • Continue to improve ROI to members • Understand evolving needs of current and future members – core competencies • Incorporate workforce trends and best practices in education offering • Multicultural Workforce 2009 – Addressing 6 Platforms • Executive Leadership Conference 2009 – Thriving in Tough Times • NEW Annual Summit 2009 – Smart, Fast, Flexible – 3 breakout tracks • Align with value proposition; renew focus against development of online skill building modules • Work with external resource • Continue success against scholarship program – Scholar Shop 2009

  47. Education Committee • 2010 – Schedule Complete • Executive Leadership Forum • Westin Stonebriar  Resort • Tuesday, July 13 – Thursday, July 15, 2010  • Multicultural Workforce • W Dallas - Victory  • Tuesday, March 16 - Thursday, March 18, 2010   • Annual Summit • The Westin Charlotte • Monday, September 27 - Tuesday, September 28, 2010 • 2010 – Step Change – Committee • Better Defined Roles • Enhanced Outcomes • Consistent Themes

  48. Sponsorship/ROI PILLAR – Objectives & Goals, Strategies, Measures (OSM) OSM – Sponsorship Value/ROI Pillar

  49. Sponsorship Committee Progress as of 9/22/09 – growth through a challenging economy YTD we have exceeded budget of $1.1M and have raised $1.245m in sponsor revenue Out of 52 sponsors, 3 pending invoicing, 1 at risk MARS NA Candy1 Platinum KPMG (Oct renewals) 1 Gold: MARS (July 09 renewal) We have sold 6 new sponsors - 5 from our target list1 Title: Food Lion/Delhaize 2 Gold: Kimberly Clark, Newell Rubbermaid 3 Silver: Coty, Jamba Juice, SC Johnson Sponsor changes: 1 Platinum shifting upward to Title: Clorox 1 Platinum shifted downward to Gold: 7- Eleven 1 Gold sponsor shifted downward to Silver: Pepsi Bottling Group (acquisition target) 2 Silver sponsors lost: Morton Salt & Hy Vee ($15,000)

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