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ARCS Model (Keller, 2013)

Developed by John Keller in 1987 Based on the idea that resources, procedures and activities should enhance motivation to learn. Contains four categories under which materials and activities fall. Utilizing all four can help to increase student motivation to succeed. ARCS Model (Keller, 2013).

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ARCS Model (Keller, 2013)

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  1. Developed by John Keller in 1987 • Based on the idea that resources, procedures and activities should enhance motivation to learn. • Contains four categories under which materials and activities fall. • Utilizing all four can help to increase student motivation to succeed. ARCS Model(Keller, 2013)

  2. These four categories bear a striking resemblance to both SDT and Flow Theory: • Attention • The activities must garner students attention and concentration (as in Flow). • Relevance • Students should be familiar with the material and relate to it (as in SDT) ARCS Categories Part I(Keller, 2013a)

  3. These four categories bear a striking resemblance to both SDT and Flow Theory: • Confidence • Students should be in control of their learning experience (autonomy in SDT; control in Flow), be competent in the material (as in SDT) and the task should be challenging (as in Flow) • Satisfaction • The task should provide intrinsic reinforcement. This is the same as the satisfaction of completing a task in a “flow state.” ARCS Categories Part 2(Keller, 2013a)

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