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Assignment :

Assignment :. Start a PowerPoint Presentation. Save as (Your Name) Business Proposal Project. The 1 st slide should have your name, and company name. Research a company on the Internet that has a broad product mix. 2 nd Slide the following information on the company and it’s product mix:

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Assignment :

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  1. Assignment: • Start a PowerPoint Presentation. • Save as (Your Name) Business Proposal Project. • The 1st slide should have your name, and company name. • Research a company on the Internet that has a broad product mix. • 2nd Slide the following information on the company and it’s product mix: • Company Name • List Product Mix (Broad Categories) • Like the KRAFT example

  2. Then… • Choose one product out of a product line that has NO (or very little) line extension. • Brainstorm 5 product extensions, list them on the PowerPoint. • Put on Slide 3! • Put name of original product on top, list extension below. • Example: • Snickers • Snickers Almond • Dark Chocolate Snickers • White Chocolate Snickers • Peanut Butter Snickers • Snickers 100 Calorie

  3. Assignment: • Choose the best product mix product that you created (the one you think could really sell). • Develop and draw a picture (prototype) of the product. • Full page view, packaging should be the focus. • List details of the product on PowerPoint Slide on Slides 4 and 5: • Name • Size(s) • Color (if applicable) • Flavor (if applicable) • What makes it new and exciting • Places you hope to sell product (Store Category) Convenience store, etc. • Cost of the product/ Single and Case cost (how many in 1 case) • MSRP (Manufacturers Suggested Retail Price)

  4. Screening Ideas Slide 6 • Develop a slide with all of your products Features and the Benefits they provide. • Have 1 benefit that matches each feature. • FeatureBenefit • Zipper on Sweatshirt Easy on and off • Brand Name Prestige • Cotton Warm/Easy care • Hood Hat/Stylish

  5. Not Done Yet: • We will be adding more to the project.. • Just keep working and saving your work!!

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