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Sales Promotion

Sales Promotion. Marketing Co-Op. Sales Promotion. All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales Incentives that encourage customers to buy products or services. Can be used to….

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Sales Promotion

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  1. Sales Promotion Marketing Co-Op

  2. Sales Promotion • All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales • Incentives that encourage customers to buy products or services

  3. Can be used to… • Encourage customers to try new products • Build awareness • Increase purchases by current customers • Reward customer loyalty

  4. Trade Promotions • Designed to get support for a product from manufacturers, wholesalers, and retailers • More money is spent on promoting to businesses than to consumers

  5. Consumer Promotions • Sales strategies that encourage customers to buy a product • Usually support advertising, personal selling, and public relations efforts

  6. Types of Consumer Promotions • Coupons – certificates that entitle customers to a discount on the purchase of designated products • Premiums – low cost items given to customers at a discount or free with a purchase • Toys in kids meals • Gift with purchase (make-up counters)

  7. Types of Consumer Promotions • Product Samples– free trail size products sent through the mail or given out in the store to encourage purchasing • Rewards programs – offers customers rewards for remaining loyal to a company or brand • Credit cards companies • Some frequent buyer cards

  8. Types of Consumer Promotions • Contests – promotional event where the winner must demonstrate a skill • Sweepstakes – promotional event that is a game of chance

  9. Types of Consumer Promotions • Rebate – the return of part of the payment made on a purchase used to entice customers to buy • Merchandising Techniques – using product displays in high traffic areas to encourage customers to purchase • Dump bins • Point of purchase displays

  10. Activity Find a partner and complete the following • Choose an existing business or brand • Consider the types of consumer promotions we have discussed • Come up with 4 sales promotions your company could use to increase overall sales • Be prepared to explain your promotions in detail to the class

  11. Extreme Couponing 1 Extreme Couponing 2

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