Cross-System Application Maps ISV Partner Alliance Value

1. Cross-System Application Maps ISV Partner Alliance Value Transaction and Dependency monitoring for cross-system applications Real-time Distributed App Maps in System Center

2. Cross-system Application Mapping ISV Partner Alliance ValueBlueStripe Software Product Description Primary Capability: Transaction Performance Monitoring and Distributed Application Topology Mapping Additional Capability: Mapsand monitors cross-tier transactions running across on-premises, Azure, or hybrid cloud systems Product Description: BlueStripe FactFinder maps & monitors the performance of every business service running in the datacenter, the private cloud, or a hybrid of both. FactFinder detects service level problems and then tracks transactions across every tier to pinpoint where and why they are getting stuck. System Center Integration: FactFinder integrates with System Center Operations Manager 2012 to add multi-tier transaction monitoring and dynamically populated Distributed Application maps to Ops Manager. These maps include both Microsoft Windows Server and cross-system components, such as Linux, Solaris, AIX, and mainframe. • Cost • Licensing: FactFinder is licensed per guest OS in the managed environment. Express: $499/agent, Enterprise: $2300/agent. Volume discounting applies over 10 agents. Depending on VM configuration, enterprise cost is usually ~20% of fully loaded System Center price. Support: Website:http://bluestripe.com Global Sales Contact: sales@bluestripe.com Next Steps

3. Cross-system Application Mapping ISV Partner Alliance ValueBlueStripe Software - Architecture Supports Ops Manager 2007 and 2012 Resources Architecture Overview Video: http://bluestripe.com/scom-video Whitepaper: http://bluestripe.com/scomwp Product page: http://bluestripe.com/scom-integration FactFinder Console Launch in context through Console Task 2 1 3 Data Model Integration Layer Operations Manager SDK System Center com module FactFinder Management Server Operations Manager Management Server FF MS extension triggers update process based on user-defined interval 2) FF Generates open XML representation of App System data model 3) System Center specific module does object population & reconciliation via Operations Mgr SDK (Class Libraries & Connector Framework)

4. Cross-system Application Mapping ISV Partner Alliance ValueBlueStripe Software - Deployment Resources Deployment Overview http://bluestripe.com/txvid http://bluestripe.com/discvid http://bluestripe.com/products http://bluestripe.com/resources/

5. Cross-system Application Mapping ISV Partner Alliance ValueBlueStripe Software - Case Studies Case Study #1 – State Auto Insurance Case Study #2 – Unum Insurance Title: FactFinder Helps State Auto Automate Monitoring in Ops Manager Summary: State Auto used FactFinder’s monitoring data within System Center to create a powerful, automated monitoring platform. Situation: State Auto uses FactFinder to monitor and diagnose the cause of service level violations impacting their distributed applications. However, the company wanted System Center to be the central nexus for all monitoring. Solution: State Auto used FactFinder’s out-of-the-box integration with Operations Manager to automatically create Distributed Application maps of key business applications. They also integrated FactFinder’s tier-by-tier service level alerts into Ops Manager. Benefit: State Auto was able to provide every team an IT a view into distributed application performance within Operations Manager. Then, they automated the process of responding to FactFinder’s alarms with a run-book process created in Orchestrator. Title: FactFinder Helps Unum Accelerate to 100% Private Cloud Summary: Unum is an aggressive user of virtualization for their Microsoft stack based applications, and they were seeking a way to become 100% virtual & dynamic without sacrificing performance of their business critical apps. Solution: FactFinder allowed Unum to certify performance of applications that were converted onto virtual platforms. Additionally, production performance issues were quickly isolated, eliminating “the virtualization blame game”. Benefit: Unum has fully virtualized their Microsoft stack and dynamically provisions resources for those applications - all with no performance penalties. Customer Quote: “We turned on FactFinder, and the solution showed us the complete application system in minutes, without any configuration on our part,” - PrashanthKashyap, Senior Infrastructure Engineer, Unum

6. Partner Alliance – Depth ISVBlueStripe Value Proposition for System Integrators Incentives Sales Incentives: BlueStripe has revenue sharing opportunities for partners (both for referrals and resells.) By reselling BlueStripe FactFinder, SI’s and partners can sell broader deployments of System Center Operations Manager and Windows Azure. By enhancing SCOM with both multi-tier transaction performance and dynamically populated Distributed Application maps, SI’s and partners can sell complete service management from SCOM, including tracking the performance of Azure hybrid cloud components. • Resources: • Sales • Remote online sharing assistance for any account • On-site support as required • Sales training for partners/SIs • Product demos in Malvern Briefing Center • Deployment • POC and deployment resources • Services team • Support • We offer full support for customers that purchase our maintenance and support offering. We also offer support forconsultantsduring any project engagement. • Coverage by Country – Support and Sales personnel • North America, EMEA, APAC coverage • email sales@bluestripe.com