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Integrated Online Advertising. Peter Schumerth. EMAIL: peter@conversantlife.com Facebook: http://www.facebook.com/pschumerth LinkedIn: http://www.linkedin.com/in/pschumerth Twitter: http://twitter.com/pschumerth iChat : pschumerth Download Presentation @
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Integrated Online Advertising Peter Schumerth
EMAIL: peter@conversantlife.com Facebook: http://www.facebook.com/pschumerth LinkedIn: http://www.linkedin.com/in/pschumerth Twitter: http://twitter.com/pschumerth iChat: pschumerth Download Presentation @ http://www.conversantlife.com/cccu contact me
The GOOD, the BAD and the UGLY alternate titles
Dazed And Confused alternate titles
Braveheart alternate titles
Embrace The Shift!! we all know right?
Creation • Location • Recommendation outline
Identify the target audience • Create objectives • Develop a great message • Establish budgets • Select your marketing mix • Measure results • Manage the process Clarity, consistency and max impact creation
Be Great!! big point #1
Search Engines • Banners • RSS feeds • eBlasts/direct mail • Social Media • Pre-roll Media • PR • Editorial Integration location
COST: variable ROI: high MEASURE: high BARRIERS: low Note: most effective tool search engines
COST: med ROI: low MEASURE: low BARRIERS: med Note: losing its effectiveness banners
COST: med ROI: med MEASURE: low BARRIERS: high Note: emerging technology RSS
COST: med ROI: med MEASURE: low BARRIERS: high Note: higher clicks per users eBlast/direct mail
COST: high ROI: med MEASURE: low BARRIERS: med Note: get in the game pre-roll media (video/audio)
COST: high ROI: high MEASURE: med BARRIERS: low Note: still good PR
COST: low ROI: high MEASURE: low BARRIERS: low Note: stealth marketing editorial integration
COST: low ROI: high MEASURE: low BARRIERS: low Note: hire young talent social media
Be Smart!! big point #2
Packages • Negotiate everything • Think mobile • Think video recommendation
Thank you & Question? grill me