1 / 15

Integrated Advertising Campaigns

Integrated Advertising Campaigns. ADV 425. Where does great advertising come from?. A very strong idea of what you want to accomplish. An advertising-based marketing plan. Chinese proverb. “Walking ten thousand miles is better than reading ten thousand books”. Real World?.

duena
Download Presentation

Integrated Advertising Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Integrated Advertising Campaigns ADV 425

  2. Where does great advertising come from?

  3. A very strong idea of what you want to accomplish

  4. An advertising-based marketing plan

  5. Chinese proverb “Walking ten thousand miles is better than reading ten thousand books”

  6. Real World? • Idealistic—Avery • Realistic—Rothenberg • Stereotypical—Beaumont • You will live in all three!

  7. Starting Points • Target Audience Knowledge • Working Procedures • Writing Style • Graphics-Computer Skills • The Outline (Start with Avery)

  8. Bands of Brothers (and sisters)

  9. Less this…

  10. More this…

  11. Planning Points • Groups can fire people (unanimously) • That person works on their own (or gets another group to hire them—good luck)

  12. Accountability • Once the Situation Analysis is done, make people accountable for specific tasks • “When everyone is responsible, no one is responsible” • RASCI (or RSI)

  13. Situation?

More Related