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By Yun Ting Chou Carolina Pereira Jessica Gonzales

VESL I Speaking C Norma Barreto. By Yun Ting Chou Carolina Pereira Jessica Gonzales. Introduction Founder and P resident History Products and Services Why Successful? How Does it Market its Products? Being a C ostumer Giving Back and Social Responsibility Facts and News

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By Yun Ting Chou Carolina Pereira Jessica Gonzales

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  1. VESL I Speaking C Norma Barreto By Yun Ting ChouCarolina PereiraJessica Gonzales

  2. Introduction • Founder and President • History • Products and Services • Why Successful? • How Does it Market its Products? • Being a Costumer • Giving Back and Social Responsibility • Facts and News • Reference Outline

  3. Headquarters: Cincinnati • Flagship in NYC Introduction Macy's flagship in Herald Squares, NYC Macy'sheadquarters Cincinnati

  4. Born in Massachusetts • Red star logo • R.H Macy Dry Goods in NYC • Expansion • Straus brothers R. H. Macy Rowland Hussey Macy(1822-1877) Nathan Straus Isidor Straus

  5. CEO, Chairman of the Board, President, and Director • Born in Southern California • Federated Department Stores + Macy Department Stores Terry J. Lundgren

  6. Founded: New York in 1858 • Named before as Federated Department Store • To 1979 sales increasing to $4.8 billion. • 4.5 million Facebook friends. History

  7. PRODUCTS • Clothing • Footwear • Accessories • Bedding SERVICES • Order traking • Shipping and delivery • Personal shoppers • Custom shop at home services Products and Services

  8. Innovator • Private brand • Exclusivity • Value Successful

  9. Fashion shows • Events • Flyers • TV Commercials • Coupons How does it market its products?

  10. Good products • Good offers • At the store or by internet Being a costumer

  11. Macy’s Path to Peace • Macy’s Heart of Haiti • GoodWeave™ Rugs  Giving Back and Social Responsibility

  12. $29 million Macy’s and their customers $15 million $5 million in 2011 $3.2 million $900,000 $3.4 million $4 million $1.5 million Giving Back and Social Responsibility 100 grants totaling $49,000 and 5,000 hours of service

  13. NEW STORES PLANNED • SoHoin New York City and Santa Monica, CA. • It will open a new store in Glendale, CA, in fall 2013. • A new replacement store in Palo Alto, CA, in spring 2014. Facts and News Employees in California • 29,800 employees

  14. Wikipedia • www.macysinc.com/about-us/ • www.macysinc.com/Assets/img/ Reference

  15. THANK YOU!

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