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The National Basketball Association

The National Basketball Association. Presented by: Ed Doran Peter Bernacki Bryan George Michael Quercia. Birth & Development. Dr. James A. Naismith creates game in 1891 Founded in 1946 BAA and NBL unite to form NBA 1963-1975 - addition of 9 new teams. Corporate Structure.

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The National Basketball Association

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  1. The National Basketball Association Presented by: Ed Doran Peter Bernacki Bryan George Michael Quercia

  2. Birth & Development • Dr. James A. Naismith creates game in 1891 • Founded in 1946 • BAA and NBL unite to form NBA • 1963-1975 - addition of 9 new teams

  3. Corporate Structure

  4. Business Investments • In the NBA, acquisition of popular players are a business investment • The more entertaining the players, the more people pay to see them! • Translates into $$ for the NBA

  5. Global Merchandising Group • Deals directly with apparel, non-apparel, trading cards, NBA Store, and nba.com domestically and internationally.

  6. Global Merchandising Group • Creation of new business opportunities • Lotteries • Watches • Mass market • Improving business processes • contracts • quality control • business analysis

  7. Product Line • Apparel items • Hard Wood Classics • Throwback jerseys of the 70s and 80s • very popular in urban market • implemented overseas in Europe, Asia, and Canada • Casual shoes • Spain and France

  8. Product Line • NBA also markets video games • Aimed at children • NBA is everywhere

  9. Product Line • Non-apparel • NBA player Bobble heads • often given out for free at basketball games as a promotion • Partnership with LEGO • develop LEGO basketball courts and players • aimed at a younger audience • Eyewear • different types of glasses and sunglasses

  10. The Entertainment Industry • The NBA is in the entertainment market • Competitors include other sporting events, other television/radio programs, etc. (i.e. anything in the entertainment industry)

  11. Most Diverse Fan Base in Professional Sports NBAFans NFL Fans MLB Fans NHL Fans

  12. International Players on NBA Rosters (Opening Day)

  13. NBA Influence • Basketball appeals to people of all ages and backgrounds • It is one of the most popular sports in history

  14. Corporate Social Responsibility • NBA has responsibility to regulate employees just as any company would • Code of Conduct • Fines and Suspensions • Mark Cuban Example

  15. Reputation Effects Revenue • Bad Reputation with fans (customers) equals less merchandise sold • Players (employees) conduct on and off court • Consequences of behavior

  16. Importance of Brand Name • While Bad publicity hurts brand name, good publicity helps brand name. • NBA basketball is associated with Michael Jordan • His reputation on and off the court helps support the NBA brand name.

  17. Charitable Works • Foundations established • Hospital and humanitarian visits • Community outreach

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