MKT 421 UOP Course Material - mkt421guide.com

1. MKT 421 UOP Course Material - mkt421guide.com

2. MKT 421 UOP Courses Material MKT 421 Entire Course And Final Guide MKT 421 Final Exam Guide (New) • MKT 421 Entire Course And Final Guide • 1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications.   • Integrated promotional marketing.     • Sales promotion communications.      • Integrated marketing communications.

3. MKT 421 UOP Courses Material MKT 421 Final Exam Guide 1 MKT 421 Final Exam Guide 2 • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  • 8) Which of the following is true? 9) Product is NOT concerned with: 10) When one considers the strategy decisions organized by the four Ps, branding is related to packaging as: 

4. MKT 421 UOP Courses Material MKT 421 Final Exam Guide 3 MKT 421 Final Exam Guide 4 • 13) Which of the following is part of a complete marketing plan? 14) A marketing plan is: 15) Which of the following would probably NOT be in a proposed marketing plan? • 7) The marketing mix 8) A firm's marketing mix decision areas would NOT include: 9) Product is NOT concerned with: 

5. MKT 421 UOP Courses Material MKT 421 Final Exam Guide 5 MKT 421 Final Exam Guide 6 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  • 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

6. MKT 421 UOP Courses Material MKT 421 Final Exam Guide 7 MKT 421 Final Exam Guide 8 • 6) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at  • 15) Which of the following is part of a complete marketing plan?16) Marketing strategy planners should recognize that: 17) Good marketing strategy planners know that: 

7. MKT 421 UOP Courses Material MKT 421 Final Exam Guide 9 MKT 421 Final Exam Guide 10 • 55) Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? • 56) Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? 

8. MKT 421 UOP Courses Material MKT 421 Final Exam Guide All 10 Sets MKT 421 Week 1 Discussion Question 1 • MKT 421 Final Exam Guide 1 • MKT 421 Final Exam Guide 2 • MKT 421 Final Exam Guide 3 • MKT 421 Final Exam Guide 4 • MKT 421 Final Exam Guide 5 • MKT 421 Final Exam Guide 6 • MKT 421 Final Exam Guide 7 • MKT 421 Final Exam Guide 8 • MKT 421 Final Exam Guide 9 • How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

9. MKT 421 UOP Courses Material MKT 421 Week 1 Discussion Question 2 MKT 421 Week 1 Individual Assignment Defining Marketing • Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success.

10. MKT 421 UOP Courses Material MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) MKT 421 Week 2 Discussion Question 1 • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

11. MKT 421 UOP Courses Material MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New) • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

12. MKT 421 UOP Courses Material MKT 421 Week 2 Individual Assignment Marketing Mix MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New) • Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

13. MKT 421 UOP Courses Material MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 MKT 421 Week 3 Discussion Question 1 • Write a 1,400- to 1,750-word paper to include the following: • • An overview of the existing organization • • A description of the new product or service • • An explanation of the importance of marketing to your • selected organization’s success • Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

14. MKT 421 UOP Courses Material MKT 421 Week 3 Discussion Question 2 • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

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