1 / 19

MKT 421 Course Material - uopmkt421dotcom

MKT 421 is an online course which provides you to get best results.

Kiran896
Download Presentation

MKT 421 Course Material - uopmkt421dotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 Course Material - mkt421dotcom

  2. MKT 421 Course Material • MKT 421 Week 1 DQ 1 • MKT 421 Week 1 DQ 2 • MKT 421 Week 1 Individual • MKT 421 Week 2 DQ 1 • MKT 421 Week 2 DQ 2 • MKT 421 Week 2 Individual • MKT 421 Week 2 Team • MKT 421 Week 3 DQ 1 • MKT 421 Week 3 DQ 2 • MKT 421 Week 3 Individual • MKT 421 Week 3 Team • MKT 421 Week 4 DQ 1 • MKT 421 Week 4 DQ 2 • MKT 421 Week 4 Individual • 15) A marketing plan is: 16) Marketing strategy planners should recognize that: 17) Good marketing strategy planners know that: 18) Target marketing, in contrast to mass marketing, MKT 421 Entire Course MKT 421 Final Exam Guide 1

  3. MKT 421 Course Material • Write a 1400-1750 word paper in APA format detailing your plan, and include any charts, graphs, or other visual components that you feel would be helpful in illustrating your project. • Use the headings/sections provided in Appendix A to organize your paper, as well as the specific requirements/topics to address in each section. • Create and submit a 10- to 15-slide Microsoft® PowerPoint® presentation to summarize your findings. The slideshow should resemble an actual presentation that could be used for training application support staff. • Format your paper according to APA standards. MKT 421 Week 9 Final Project Bead Bar Systems Development Project MKT 421 Week 1 CheckPoint Systems Development Life Cycle

  4. MKT 421 Course Material • 53) Which of the following is a key trend affecting marketing strategy planning? • 54) Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake? • 55) Which of the following statements about ethical behavior in business is true? • 56) The future poses many challenges for marketing managers because: • 28) The attitudes and behavior patterns of people are part of the • 29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to: • 30) Which of the following statements about consumer products is true? MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3

  5. MKT 421 Course Material • 19) Clustering techniques applied to segmenting markets 20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: 21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. • 7) Product is NOT concerned with: 8) The marketing mix 9) The four Ps of a marketing mix are: MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5

  6. MKT 421 Course Material • 53) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used. • 4) Which of the following is a key trend affecting marketing strategy planning? • 55) Which of the following statements about ethical behavior in business is true? • 18) Target marketing, in contrast to mass marketing, 19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: 21) Clustering techniques applied to segmenting markets MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7

  7. MKT 421 Course Material • 11) A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of 12) When one considers the strategy decisions organized by the four Ps, branding is related to packaging as: 13) Which of the following would probably NOT be in a proposed marketing plan? 14) The main difference between a marketing strategy and a marketing plan is that: • 20) Clustering techniques applied to segmenting markets21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 22) Procedures that develop and analyze new information to help marketing managers make decisions are called: MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9

  8. MKT 421 Course Material • 12) The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. • 13) The main difference between a marketing strategy and a marketing plan is that: • 14) A marketing plan is: • 15) Which of the following is part of a complete marketing plan? • MKT 421 Final Exam Guide 1 • MKT 421 Final Exam Guide 2 • MKT 421 Final Exam Guide 3 • MKT 421 Final Exam Guide 4 • MKT 421 Final Exam Guide 5 • MKT 421 Final Exam Guide 6 • MKT 421 Final Exam Guide 7 • MKT 421 Final Exam Guide 8 • MKT 421 Final Exam Guide 9 • MKT 421 Final Exam Guide 10 MKT 421 Final Exam Guide 10 MKT 421 Final Exam Guide All 10 Sets

  9. MKT 421 Course Material • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? • you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? MKT 421 Week 1 Discussion Question 1 MKT 421 Week 1 Discussion Question 2

  10. MKT 421 Course Material • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Week 1 Individual Assignment Defining Marketing MKT 421 Week 2 Discussion Question 1

  11. MKT 421 Course Material • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? • Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. • Format your paper consistent with APA guidelines. MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix

  12. MKT 421 Course Material • Write a 1,400- to 1,750-word paper to include the following: • • An overview of the existing organization • • A description of the new product or service • • An explanation of the importance of marketing to your • selected organization’s success • Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 MKT 421 Week 3 Discussion Question 1

  13. MKT 421 Course Material • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? • Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. • Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. MKT 421 Week 3 Discussion Question 2 MKT 421 Week 3 Individual Assignment Marketing Research Paper

  14. MKT 421 Course Material • Write a 1,400- to 1,750-word paper in which you address the • following: • • Identify the segmentation criteria that will affect your target market selection. Identify your target market. • • Describe the organizational buyers and consumers of your product or service and the actors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 MKT 421 Week 4 Discussion Question 1

  15. MKT 421 Course Material • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? • Write a 1,050- to 1,450-word summary in which you address the following: • For each of the three major phases in the simulation, describe • • The situation • • Your recommended solutions, including why • • Your results MKT 421 Week 4 Discussion Question 2 MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

  16. MKT 421 Course Material • Write a 1,400- to 1,750-word paper to include the following • information: • • Describe the attributes of your product or service in detail. • • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? • Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 MKT 421 Week 5 Discussion Question 1

  17. MKT 421 Course Material • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. • Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: • • Analyze the influence of global economic interdependence and the effect of trade practices and agreements. MKT 421 Week 5 Discussion Question 2 MKT 421 Week 5 Individual Assignment Environmental Factors

  18. MKT 421 Course Material • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: • • Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. • MKT 421 Entire Course And Final Guide MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation MKT 421 Entire Course And Final Guide

  19. The more you learn, more you can score marks….. So visit us…!!!

More Related