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COM 486 UOP Material COM 486 Entire Course (UOP) COM 486 Week 5 Assignment Integrated Marketing Communications Campaign COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Advertising COM 486 Week 5 Assignment Integrated Marketing Communications Campaign Your paper must also address the following points:How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image?Format your paper consistent with APA guidelines
COM 486 UOP Material COM 486 Week 2 Assignment Message Map Presentation (UOP) COM 486 Week 3 Assignment Marketing Communications Plan (UOP) Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a list of communication objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and Marketing Communications.
COM 486 UOP Material COM 486 Week 4 Individual Assignment Movie Promotion COM 486 Week 5 Assignment Integrated Marketing Communications Include the following in your paper:Genre, movie title, short premise, and any notable actorsThe promotional and advertising message you wish to communicateThe technology you will use to employ this messageIntegrated marketing materials Format your paper consistent with APA guidelines. Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:Executive summary of no more than 350 wordsResearch of approximately 1,050 wordsBackground information about the product, service, or brandA SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
