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End User Computing Strategy

End User Computing Strategy. Ofir Zamir, SE Team Leader, VMware. The New IT Landscape. SaaS Apps. Existing Apps. New Enterprise Apps. Public Cloud Services. Existing Datacenters. The New IT Landscape. The Challenge for IT:

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End User Computing Strategy

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  1. End User Computing Strategy Ofir Zamir, SE Team Leader, VMware

  2. The New IT Landscape SaaS Apps Existing Apps New Enterprise Apps Public Cloud Services Existing Datacenters

  3. The New IT Landscape The Challenge for IT: Weave all this togetherinto a cohesive, secure, compliant whole SaaS Apps Existing Apps New Enterprise Apps Public Cloud Services Existing Datacenters

  4. Three Core Focus Areas Re-think End-User Computing End-User Computing Modernize Application Development Cloud Application Platform SaaS Apps Existing Apps New Enterprise Apps Evolve the Infrastructure Cloud Infrastructure & Management Public Cloud Services Existing Datacenters

  5. Three Core Focus Areas Re-think End-User Computing End-User Computing Modernize Application Development Cloud Application Platform SaaS Apps Existing Apps New Enterprise Apps Evolve the Infrastructure Cloud Infrastructure & Management Public Cloud Services Existing Datacenters

  6. Traditional View of Desktop Computing vs.

  7. What the End User Sees SaaS Apps Enterprise Apps Windows Apps

  8. What the End User Sees SaaS Apps Enterprise Apps Windows Apps

  9. End-User Computing = User Centricity SaaS Apps Native from Any Device Secure Access to All Applications Enterprise Apps Windows Apps

  10. End-User Computing Emanates from the Cloud • Image & Persona Mgmt • Storage Optimization • Application Virtualization • Authentication Services SaaS Apps Enterprise Apps Windows Apps

  11. Transitioning to End-User Computing MODERNIZE THE DESKTOP Optimize the Traditional Windows Environment

  12. Modernize, Optimize and Secure the Desktop Data Apps OS Data VMware Data Desktop Apps Desktop Apps Private Cloud OS OS VMware View 4.5 and ThinApp 4.6

  13. Modernize, Optimize and Secure the Desktop Data Data Data Apps Apps Apps OS OS OS VMware Data Desktop Apps Private Cloud OS Local Mode VMware View 4.5 and ThinApp 4.6

  14. 4.5 View Priorities Scalability and Management Mobile Users

  15. Increased Scalability, Simplified Administration • Scalable & Robust Management Interface • Simplifies Virtual Desktop Administration • Role Based Administration View 4.5 is THE Easiest and Most Powerful VDI Solution on the Market Today • Support vSphere and vCenter 4.1 • Broker scalability up to 10,000 VM pods • Tiered Storage Support

  16. View 4.5 – Now for Mobile Users Too • View Client with Local Mode (BYOPC) • Check out Virtual Desktop from Data Center • Take it on the road while kept in Synch • Mobile Users, Knowledge Workers, Contractors View 4.5 is the first integrated online and offline solution View Manager Native Mac Client

  17. $250 Per-Seat Datacenter Infrastructure Cost Hardware acquisition cost per user The View 4.5 new Architecture Delivers sub $500 Virtual Desktop $1200 $1000 $800 Datacenter Infrastructure Cost Average Corporate PC sub-$500 $600 $400 $250 $200 Time 2010

  18. Breaking the Acquisition Cost Barrier with Partners Dell Virtual Remote Desktop Featuring VMware View, Reference Architecture Brief • Sub $40 Enterprise Storage for View • Largest Windows 7 Migration Practice • 60% increase in desktop performance Reference Architecture Reference Architecture Solution Cost • Sub $40 Enterprise Storage for View • 50.000 seat View Deployment Architecture HP Reference Architecture for VMware View, Reference Architecture Brief Reference Architecture Reference Architecture

  19. 10,000+ View Customers/Millions of Desktops • 270% Growth in Net New Customers Y/Y • 86% Growth in Number of Deals • 2,500+ Partners Selling View • 500+ Desktop Competency Partners View 4.0 Momentum

  20. Real World Deployments The Bank of Tokyo-Mitsubishi UFJ, Ltd. 3000 seats “We are working with VMware to migrate our traditional desktop users to a new, modern model using VMware View 4.5.” Mr. Satoshi MurabayashiGeneral Manager and Executive Officer, System DivisionThe Bank of Tokyo-Mitsubishi UFJ, Ltd.

  21. 60,000 – 70,000 desktops being provisioned • 480 concurrent VMs in the hybrid cloud (Miami, Ashburn, VA and San Francisco) • PCoIP bandwidth consumption: 150K/session with 130 ms latency • Type of Desktop: Knowledge Worker, Dual Monitor, Kiosk Mode View 4.5 in Action at VMworld 2010 Ashburn, VA VPN Internet VPN VPN San Francisco, CA Miami, FL 2010VMware vCloud Datacenter

  22. 2010 Releases: Zimbra Innovative • Cross platform online, offline and mobile access • Zimbra Briefcase for enterprise data storage and sharing Open • seamless and secure access to corporate & personal application • Zimlets for rapid application integration Simplify • Application portability across public and private clouds • Zimbra Appliance - install to inbox in 10 minutes Customer Momentum Zimbra: Cloud UI, Cloud Scale, Install to Inbox in 10 Minutes • Over 150,000 Organizations • 60 Million Paid Mailboxes • 110 Countries • Open Source Community • 1+ Million Server Downloads • 3+ Million Client Downloads • 33K+ community members

  23. Transitioning to End-User Computing FOCUS ON THEEND USER Cloud Computing Experiencefor All Applications UNIFY APPLICATION MANAGEMENT Bridge Traditional, and Published Apps with SaaS and Mobile Applications MODERNIZE THE DESKTOP Optimize the Traditional Windows Environment

  24. I don’t care about the IT details… I am a user Use Any (Cool) Device Ubiquitous Access Pay by consumption Self-Service Application Store Immediate Gratification Pay per Value Service Catalog Always On and Fast Service Level Agreement

  25. Published Apps VMware Data AD Policy Based User Provisioning and Management Public Cloud Data Data Data Data Data SaaS Apps Apps Apps Apps Apps OS OS OS OS AD Desktop Apps Private Cloud OS AD Directory Federation Policy Management Access Security

  26. Roadmap: Project Horizon Industry First: Unified user management of legacy and cloud applications Project Horizon: Policy-based Delivery of Diverse Apps and Data • User Experience • Single sign on • Self Service • Cross Platform Support • Scalable VoIP Support • Offline Mac • Cloud Ready Identity • Legacy, SaaS, Published apps under unified management • Extend enterprise policy to the cloud • Secure identity management across hybrid cloud • ThinApp Factory • Automated packaging and updating of native applications

  27. Mobility and Offline End User Workspace Enterprise and Saas App Store User Centric Computing Data New Apps VDI SaaS Apps Cross-Platform Portal Public Cloud Published Apps VMware Data Desktop Apps Private Cloud VDI New Apps Admin Console

  28. The VMware Difference We have the key end user assets required: Virtualization, Application Virtualization, End User Data management and Collaboration WindowsApps App Store Google Apps Internet Explorer Safari Chrome Heterogeneity is our DNA WindowsTablet (?) iPad Android VMware End User Computing Choice: Run in the Enterprise or on a vCloud Provider Windows Mobile iPhone Android We have the fundamental cloud building blocks Windows (Azure) MacOS Google Cloud

  29. VMware End User Computing Benefits End User Freedom • Next generation collaborative workspace • Context aware experience • Device and platform independence • Flexible access data and apps anywhere, anytime IT Control • Secure policy driven service delivery across clouds • CAPEX + OPEX control • Security & Compliance • Simplified, automated user management

  30. Thank you

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