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GET READY @ HOME

GET READY @ HOME. Creating an EMO toolkit to support delivering locally-tailored, In-Home Disaster Preparedness Programmes A CDEM Resilience Fund Project Bettina Anderson & Paddy Driver for . Project Brief.

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GET READY @ HOME

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  1. GET READY @ HOME Creating an EMO toolkit to support delivering locally-tailored, In-Home Disaster Preparedness Programmes A CDEM Resilience Fund Project Bettina Anderson & Paddy Driver for

  2. Project Brief Get Ready @ Home – an in-home, readiness-check programme that reinforces & personalises EMO’s ‘Pick and Mix’ from ToolKit to support delivery of LOCALLY TAILORED PROGRAMME Research, brainstorm and design CONCEPTUAL FRAMEWORK for delivery Develop SUPPORT TOOLS Needed Focus Group Testing Collate and distribute tools & framework via an EMO GR@H TOOLKIT June 2012 We are here

  3. How Un-Ready are Kiwis1? • c.2 in 3 not fully prepared for emergency @Home (plan + survival items&water + updated) • c.1 in 3 have no survival plan • c.2 in 3 have no plan when away from Home • c.1 in 6 have no survival items @Home At Risk: students, ethnic groups, Less Likely: lower income, main and provincial city dwellers 1 Colmar Brunton 2011

  4. GettingThru to the householder Despite 94% Kiwis saying its important to be prepared: 1 in 3 say ‘I’ve just not got around to it…’ 1 in 6 say ‘Don’t have enough money…’ So, can we help them: • make time to do it? • do it simply & affordably? and • in a way that adds personal & community value?

  5. GettingThru to the householder • Making time to do it… • Go to them and do some of it with them! Free, in-home ‘readiness check’ (GR Ambassadors) • Making it simple and affordable (and less of a chore!) • Seek them out, engage them, walk them through it, personalise it, leave a simple action plan, follow it up. • Offer ideas for DIY, low cost, free or discounted implementation • Adding value… • Personal : - partnering ie.prepare your home as well as you (EQC, Fire Service), Green Audit (self-sufficiency to the max!), Offering freebies, discount vouchers… • Community: – upskilling via ambassador training , connecting neighbourhoods

  6. The HOW: Getting Ready @ Home Increasing cost & audience focus 1. WEB PROMPTED SELF-CHECK IDENTIFY LOCAL NEEDS & TARGET AUDIENCE/S 2. COMMUNITY DRIVEN SELF-CHECK 3a. ‘SIGN-UP’ IN-HOME CHECK IDENTIFY LOCAL DELIVERY CONSTRAINTS ($$) 3b. ‘INVITE-IN’ IN-HOME CHECK $

  7. Design Principle… 1. WEB PROMPTED SELF-CHECK 2. COMMUNITY DRIVEN SELF-CHECK Show someone you care – help them prepare… PASS IT ON Contagious preparedness!

  8. Who would we rely on? Who would be able to help following a disaster? (80) (77) In 2011, more people believed their local or regional council, their neighbours, and the ambulance service will be there to help them following a disaster. (67) (61) SOURCE; Colmar Brunton 2011 Survey [Q7. Now I’d like you to imagine that there has been a disaster in the town, city or rural area where you live. What groups or individuals do you think would be able to help you following a disaster? Base: All Respondents: 2007 (n= 1000), 2008 (n=1016), 2009 (n=1000), 2010 (n=1000), 2011 (n=1164).] (62)

  9. 1. WEB PROMPTED SELF-CHECK Audience: Broad • Reinforce & re-direct to www.getthru.govt.nz • Simple TLA/CDEMG web-page text for redirect that reinforces the 4 GRGT steps • ‘Pass it on’ style email/e-card, buttons • Web ads, buttons and files for web-based Surviva/Grabba Game EMO TOOLKIT

  10. 2. COMMUNITY DRIVEN SELF-CHECK Audience: Targeted • Using community networks to ‘pass it on’: • Informal ‘Pass it on’ Ambassadors: Neighbourhood Support Co-ordinators, Church Groups, other informal educators (Museums), Scouts CD Badge, • Community Workshops: with ‘pass-it-on pledge’ aimed at target audiences (eg. migrant support groups, students, commuters) • No-Cost Kit Nites: freebies + advice + PIO pledge EMO TOOLKIT • Community ‘Talk’ Powerpoint/Action Demo template – focus on low cost • GR@Home PIO pledge card? • Workshop template • Surviva Game for use in kiosk setting at events

  11. Design Principle… 3a. ‘SIGN-UP’ IN-HOME CHECK 3b. ‘INVITE-IN’ IN-HOME CHECK Extras Added Value Pass-it-on DIY Support Personalised

  12. 3a. ‘SIGN-UP’ IN-HOME CHECK Audience: Targeted • Sign-up for a ‘Readiness Ambassador’ to visit: • Sign up process [0800, online, Events, No-Cost Kit Nite?] • Ambassador training, QA, liability, safety • Making it engaging [cup of tea, involve kids] & relevant • Personalised To-do Checklists & follow-up • Partnering EMO TOOLKIT • Simple ad campaign tools and sign up process (online, TLA csp, via events) • Options for Ambassadors (paid/voluntary), training • Programme outline and monitoring • Assessment checklists and follow-up materials • Potential partner ideas

  13. 3b. ‘INVITE-IN’ IN-HOME CHECK Audience: Targeted • Invite in a ‘Readiness Ambassador’ • Pre-warn communities [Ad Campaign & Maildrop] • Ambassador training, QA, liability • Making it fun [tea & bikkies, involve kids] & useful • Personalised To-do Checklists & follow-up • Partners EMO TOOLKIT • Local ad campaign tools and letterdrop template • Options & costs for Ambassadors (paid/voluntary), training • Programme outline and monitoring • Assessment checklists and follow-up materials • Potential partner ideas

  14. Summary Get Ready @ Home – an in-home, readiness-check programme that reinforces & personalises EMO’s ‘Pick and Mix’ from ToolKit to deliver LOCALLY TAILORED PROGRAMME Research, brainstorm and design CONCEPTUAL FRAMEWORK for delivery Develop SUPPORT TOOLS Needed Focus Group Testing Collate and distribute tools & framework via an EMO GR@H TOOLKIT EMO TOOLKIT June 2012 We are here

  15. Questions & Feedback • What relevance do elements of this project have to work other groups are doing? • What’s least/most useful? • What elements of project have others tackled? • Any suggestions?

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