Support to SME’s in US

1. Springboard Americas Support to SME’s in US Eirik Næss-Ulseth eirik@pubgene.com

2. Bio-search and analysis engine. Provides relationships between genes, proteins, chemical compounds, and diseases in the scientific literature and other data sources • PubGene, Inc. was established in Boston, USA with a subsidiary in Oslo, Norway in 2001 based upon research done at the Norwegian Radium Hospital and NTNU • Important clients include Pfizer & Pharmacia, Novartis, Mayo Clinic, Beckman Coulter, Karolinska Institute, Tokyo Medical University • So far, focused product development, first customers, core team, first distributors (Mitsui Knowledge Industry in Japan), initial financing

3. Next phase: Scale up business with substantial sales growth, collaborations and product supportPositioning PubGene as world leading bio-documentation search and analysis engine

4. First Phase Objectives and Innovation Norway Support • Establishing PubGene in US • US regulations, tax issues, law issues • Agreements (templates) • Office space • Accounting, invoicing, purchasing, payroll, etc. • Achieving the first big pharma, biotech and academic customers • Industrial Development Contract (IFU) • Qualified customers leads • Special conferences • Finding and hiring sales persons for part time work • Contacts within academic institutions • Hired by Innovation Norway

5. Next Phase Objectives and Springboard Americas Support • Build up organization and partnerships in US • Business model, strategy, plan • Understand the US culture, way of making business, and interaction modes • Distributors in US East and US West • Core organization • Strategic special project contracts • Homeland Security • Defence programs • Offset programs (both US and Norwegian contacts) • NIH programs • SBIR projects

6. Next Phase Objectives and Springboard Americas Support • Strategic large enterprise contracts / collaborations, e.g.: • IBM Life Science (or Google or Microsoft) as technology partner • Beckman Coulter / MIT - Participation in Pan-Genomic DNA Variation Project • Stanford Highwire Press – Contract on ”Full-Text Search Engine” • Visible as having the leading product • Information strategy and company / product profile • Industrial design / product ”packaging” • Promotion through media channels (included ”State of the art research” as commercial promotion) • Product benchmarking • Equity financing in US

7. Support from Springboard Americas • Hosting a PubGene business development person in US – Business Developer Hosting • Benefit from the Innovation Norway organization, services and network • Contribute to Innovation services towards others • Services by Network of Experience • Qualify relevant projects, and make contacts • Negotiation and agreements support • Lobbying • Promotion • IP support

8. Support from Springboard Americas • QA services by Network of Experience • Business model, strategy, and plan • Company profiling • Product design / packaging • Agreements • Customer leads • Partner leads • Promotion events

9. Support from Springboard Americas • Equity financing – Seed and venture funding • Qualified investor contacts • Risk reduction by: • Funding development collaborations (IFU/OFU) • Risk loans • SMB program • Springboard Funding Model with combined Norwegian and US investors

10. Support from Springboard Americas • Administration Services • US regulations, tax issues, law issues, reporting • Accounting, invoicing, purchasing • Office space, payroll • Hiring support

11. Springboard Americas Learn from each others by Innovation Company Cluster Experiences Contacts Collaborations Information exchange Success by some of the companies in the cluster gives opportunities for the others and for new companies entering into the cluster