Creating a User-Centric Mobile Payment Architecture
Payment architectures are no longer flat experiences that are static for all users. Mobile experiences have become personalized, providing an identity infrastructure to promote payment ease for users. Through the lessons learned from a mobile first PayPal product overhaul, we'll explore how identity and in-app purchasing coalesce to create a scalable mobile payment infrastructure, looking into how building cross-platform payment personalization increasing user ease and revenue.
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