The Public Service Publisher Initiative

1. The Public Service Publisher Initiative a public service media resource

2. What is it? • an access point,archive and resourcefor public service programming • a service provider to stations and the public • an integrator of audio and video content and enabling technologies • a ‘re-syndicator’ of U.S. programming worldwide • a transition strategy to leverage as many system assets as possible

3. Why are we proposing it? • no entity in the system is responsible for long-term strategic thinking • current ‘disaggregated’ situation is a jumble of inconsistent formats, resources and services • will not be powerful enough to compete in the future • concerned we weren’t thinking big enough

4. top 5 reasons we need this • on-demand is a paradigm change in media use— we have to support “my time” and portable use • digital networks revolutionize access and inventory— compliments broadcasting for daytime use, allows expanded content (“the long tail”) • we face unprecedented competition— technology companies, satellite, online aggregators, independent producers are invading our program space • we must aggregate our content to compete— create an overwhelminguser value proposition, engage peripheral users, gain new users via online searchand recommendations • tiered service model is the key to new revenues—combines free, underwritten, and paid services

5. 3 tier program delivery service • Tier One: free on-air service. • formatted News/Information and music services to local communities • revenue from voluntary memberships, grants and institutional support • Tier Two: free supplemental online services. • stream of the station's air service, PLUS other free streams and on-demand programming underwritten by public or private funding • additional revenue from online fundraising. • Tier Three: “Public Media”— premium bundled service • funded by subscription or prepaid access; flexible plans • in depth archives of all the major syndicated programs • niche audience services: Latino, Asian, Native, local ethnic, etc. • multiple side streams or alternate music channels • on-demand programming from across the system • compatible public service content from other NPOs • stations sell it as a membership benefit

6. identity and branding issues • need to respect existing station and network brands while moving into digital multimedia • all content retains orginal branding & underwriting when played • possible names : • American Public Media : APM (U.S.-centric, in use) • Public Media Online : PMO • Public Media Resource : PMR • Public Media Service : PMS (oops!) • Working title PUBLIC MEDIA

7. PUBLIC MEDIA online service • ACCESS THROUGH STATION WEB SITES integrates • live station air stream • station originated on-demand content • syndicated on-demand audio and/or video • syndicated interactive content (all configurable by the station) • ACCESS THROUGH a WEB PORTAL • visible to search engines (= new users) • destination point for non-station-originated and foreign users

8. what users see nowfrom sophisticated to primitive medium station small station large station KQED SAN FRANCISCO WGUC CINCINNATI WSUI PEORIA WBUR BOSTON WQED PITTSBURG KRBD KETCHIKAN

9. the archive treasure hunt NPR THIS AMERICAN LIFE WBUR MARKETPLACE CAR TALK FRESH AIR @ NPR “a user-hostile anarchy of inconsistent interfaces and formats”

10. the service portal — top level PUBLIC MEDIA

11. content navigation example PUBLIC MEDIA

12. PUBLIC MEDIA content flow

13. PUBLIC MEDIA content flow 2.0 NGIS contentdepot®

14. PUBLIC MEDIA PUBLIC MEDIA KQED + Public Media

15. PUBLIC MEDIA PUBLIC MEDIA WGUC + Public Media

16. PUBLIC MEDIA PUBLIC MEDIA WSUI + Public Media

17. what’s next • follow up on work done in ad hoc meetings • seek comment from system [Feb.’05] • seek comment from other NPOs with compatible content [Sept.’05] • present initiative to potential funders for planning and development support [Spring/Summer ’05] • IMA discussion group tomorrow 8-11am