Devry MKTG 425 Week 4 Course Project Part 1

1. Devry MKTG 425 Week 4 Course Project Part 1 Just Click on Below Link To Download This Course: https://www.devrycourses.com/product/devry-mktg-425-week-4-course- project-part-1/ Or Email us help@devrycourses.com Devry MKTG 425 Week 4 Course Project Part 1 GUIDELINES AND QUESTIONS FOR PART 1 DUE WEEK 4 Professional account managers (a.k.a. professional sales representatives) are often given accounts that have been previously managed by others. This occurs for reasons such as a colleague leaving the firm, promotion to a management position, territory realignments, and even a miss-match of communication styles between the buyer and the original sales representative. The first part of our project involves territory realignment for NewNet Systems, a Value-Added Reseller that provides B2B network products and services. To begin, read the company details in Appendix 2 of your textbook. Following are the sections you should read carefully. Introduction to Multiple Account Management Selling  Introduction to Your New Employer – NewNet Systems  Introduction to Your New Account Management Position  Introduction to Your NewNet Systems Account Reports (Contact Screenshots from the  CRM Program) After reviewing and understanding the scenario of your new position at NewNet Systems, go to Chapter 9 in your textbook. At the end of the chapter, you will find the details specific to this part of the Course Project. Read the Chapter 9 details, titled Developing and Qualifying the Account Database carefully. Assignment Questions

2. 1. Use the 20 new account CRM Contact Screenshots found in Appendix 2 to complete the metrics report (table) for your meeting with your manager Casey. The report should contain the following headings. oAnticipated Close Date oAccount Name oContact Name oCommunication Style oStage of the Selling Process oAnticipated .homeworkminutes.com/question/view/162327/devry-mktg425-course- project-part-1-and-part-2-latest-2015-dcember#”>DollarAmount oLikelihood to Close oForecast Sales (Anticipated Dollar Amount X Likelihood to Close) 2. Using your metric report and the details in each case notes section, prepare a written report for Casey regarding your analysis of the accounts. 1. 1. Which contact(s) do you think you should ignore for now? Justify this recommendation. 2. Select accounts that you feel you need to focus on immediately. Justify why you selected these accounts. 3. How many accounts do you have at each stage of the selling process? (i.e., how many at prospecting, rapport, needs discovery, presentation, closed, etc.) Based on the number of accounts in each stage, and the amount of time spent on each account, how would you assess the effectiveness and efficiency of the previous representative’s account flow management (a.k.a. pipeline management)? 4. Which account(s) appear to have some legal or ethical issues to consider further? Describe what these issues might be. 5. From an overall perspective, what was the previous sales representative’s primary sales approach? In what ways does the previous sales representative appear to have been very successful with the accounts? What ways do you think the previous sales representative could have improved upon the effectiveness or efficiency of her pipeline management?

3. Grading Rubric For Part 1 Due Week 4 Category Points% Description Documentation and Formatting The assignment should include a title page, table of contents, and meet APA formatting (i.e., double spaced, one-inch margins). 15 20% The metric report is organized and readable. The format chosen for answering the questions appears logical and is easy for the reader to follow. The sections flow logically from one topic or question to another. Overall, the created report appears professional and aesthetically pleasing, with limited clutter or disconnected content. Organization and Cohesiveness 15 20% The details in the metric chart are correct. Correct grammar, spelling, and punctuation are important. Editing 15 20% The answers to questions provide accurate analysis of the accounts based on the details in the Contact Screen Shots and the created metric report. All parts of each question are answered thoroughly and justified. Content 30 40% Total 75 100% A quality paper will meet or exceed all of the above requirements. Download File Now